Blurb
Day 18 after signup
Get 50% off photo books while you can
Plus, smart ways to prep your book for Black Friday.
Why it works
- Lead with the seasonal offer and its deadline so readers can quickly understand the value and urgency.
- Follow the promotion with practical, related advice to give readers another useful reason to engage.
- Use a clear primary button for the main action, then a secondary link for readers who want more ideas.
How it is built
- Sale announcement
- Discount details
- Primary purchase CTA
- Black Friday planning tips
- Blog link and footer
Email copy
Holiday Prep Sale Final days: 50% off photo books* Black-Friday-level discounts end on October 15—don’t miss out! Get 50% off photo books and 25% off all other formats.* Create now Use code: HOLIDAYPREP26 Create Black Friday buzz for your book Your biggest sales day starts with a smart plan. Know your readers Focus on the people most likely to love your book. Use past sales and engagement to help shape your target audience and message. Plan your campaign Create a clear, consistent Black Friday message across email, social, and wherever else you connect with readers. Build some hype Start promoting before Black Friday. Tease your offer or count down to the big day to build anticipation with readers. Let your readers do the talking Share reviews, testimonials, and customer photos to build trust and give new shoppers another reason to buy. More ideas Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save 50% on photo books and 25% on paperback and hardcover books, notebooks, journals, and magazines uploaded to your own account with code: HOLIDAYPREP26. Offer valid through October 15, 2026 (11:59 p.m. local time). Valid only for photo books, paperback and hardcover books, notebooks, journals, & magazines uploaded to and purchased through your own account. The discount is applied toward your product total with no minimum or maximum order amount. This offer has a maximum value of $500. This offer is limited to two uses per customer. Cannot be applied to ebooks, PDFs, wall art, gift boxes, or custom orders, and cannot be combined with volume discounts, gift cards, or other promotional codes. Cannot be used for adjustments to previous orders.