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Email examplesBrandsBlurbSale / discount

Blurb photo book sale email

Blurb offers early access to a limited-time holiday sale, with 50% off photo books and 25% off other formats. The offer includes free shipping and a promotional code.

Blurb

Day 12 after signup

Just for you, VIP: 50% off photo books ✨

Your early access starts now—but ends in two days.

Why it works

  • Lead with the strongest discount so the main value is immediately clear.
  • Pair the offer with a short deadline to make its timing easy to understand.
  • Separate the primary product offer from discounts on other formats, each with its own call to action.

How it is built

  1. Sale headline
  2. Photo book offer
  3. Limited-time details
  4. Primary call to action
  5. Other formats offer
  6. Secondary call to action
  7. Offer terms
Email copy

Our best deal 50% off photo books + free shipping* For two days only, you have early access to our Holiday Prep Sale, plus this extra gift: free shipping!* Enjoy these exclusive savings and get ahead of the holiday rush. Create now Use code: EAHOLIDAYPREP26 25% off all other formats + free shipping* Get started Use code: EAHOLIDAYPREP26 Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save 50% on photo books or Save 25% on paperback and hardcover books, notebooks, journals, & magazines and enjoy free shipping with code: EAHOLIDAYPREP26. Offer valid through October 8, 2026 (11:59 p.m. local time). Valid only for photo books, trade books, notebooks, journals, & magazines uploaded to and purchased through your own account. Free shipping is limited to economy shipping up to a value of $6.99 per order for delivery to U.S. addresses only (excluding P.O. Boxes). If you choose faster shipping, we will apply an economy shipping credit toward your shipping total. The discount is applied toward your product total with no minimum or maximum order amount. This offer has a maximum value of $500. This offer is limited to two uses per customer. Cannot be applied to ebooks, PDFs, wall art, gift boxes, or custom orders, and cannot be combined with volume discounts, gift cards, or other promotional codes. Cannot be used for adjustments to previous orders.

Brand
Blurb
Industry
Ecommerce · Book publishing
Type
Promotional
Email
Sale / discount
Sent
Day 12 after signup
Sent at
Wed, 1:05 PM UTC
From
Blurb <blurb@makebooks.blurb.com>
Discount codeCountdownFree shipping
All sale / discount email examples

Breakdown

Main button
“Create now”
Calls to action
2 buttons, 15 links
Length
253 words · 1 min read
Images
10
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, Helvetica, Proxima Nova
Dark mode
No custom styles

Colors

  • #107eb1
  • #202020
  • #ca7f0e
  • #ffffff
  • #013024
Blue emailsOrange emailsDark emails

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