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Email examplesBrandsBlurbSeasonal campaign

Blurb holiday sale announcement

Blurb previews an upcoming holiday sale with Black-Friday-level savings and teases an extra surprise for email subscribers. It also shares guides for planning and designing photo books as gifts.

Blurb

Day 10 after signup

What’s coming up? A sale you won’t want to miss.

Plus an exclusive gift for email fans.

Why it works

  • Lead with the sale date and a short countdown to make the timing immediately clear.
  • Follow the promotion with useful planning resources so readers have relevant next steps beyond the offer.

How it is built

  1. Sale date announcement
  2. Savings and subscriber tease
  3. Holiday book planning guide
  4. Photo selection resources
  5. Blog and footer links
Email copy

Mark your calendar Our Holiday Prep Sale starts October 7 Black-Friday-level savings kick off in just two days—are you ready to print? Plus, as an email subscriber, you’re in for an extra surprise! Start planning 3 steps to make a holiday-ready book Whether you’re gifting friends or clients, here’s how to make a book they’ll love to receive. Organize your photos Use simple tools on your smartphone to get your photos print-ready. Here’s how Select your favorites If you need help choosing, our guide can help you sift through and pick your best. Read it Design your book No matter your vision, these professional tips break down the process from cover to cover. Learn more Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved

Brand
Blurb
Industry
Ecommerce · Book publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 10 after signup
Sent at
Mon, 1:04 PM UTC
From
Blurb <blurb@makebooks.blurb.com>
Countdown
All seasonal campaign email examples

Breakdown

Main button
“Start planning”
Calls to action
4 buttons, 19 links
Length
151 words · Under a minute
Images
12
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, Helvetica, Proxima Nova
Dark mode
No custom styles

Colors

  • #107eb1
  • #ffffff
  • #ca7f0e
  • #202020
  • #013024
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Get 50% off photo books while you can

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It’s on! 50% off photo books + 25% every other format.

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