Blurb
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Glossy, matte, linen—what’s your texture?
Get to know our cover + paper options (plus, save $30).
Why it works
- Lead with a clear offer, then give readers useful product guidance so the email has value beyond the discount.
- Organize options into distinct sections with concise descriptions, and finish with a practical next step for comparing them.
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Email copy
Save $30 on orders $75+* with code DETAILS3075B Save now Let’s talk texture You can see photos on a screen. But the texture of a linen cover? The sheen of Premium Lustre paper? Those are details you have to feel. Before you print, explore cover and paper options and give your photo book the exact details you have in mind. Look around Cover finishes Your cover sets the tone for your book. Take a beat to consider which suits your story best. Glossy Smooth and shiny, with a reflective finish that makes colors feel especially vibrant. Matte A lower-luster, yet smooth finish for a softer, more understated look. Linen + dust jacket A tactile woven cover paired with a full-color dust jacket for a classic, elevated finish. Paper textures Consider how pages feel between your fingers and how light moves across your images. Standard Lightweight with a semi-matte coating, offering less glare than gloss while maintaining a smooth, quality feel. Mohawk Superfine Eggshell Heavyweight and archival-quality with an uncoated, subtly textured finish. Its ultrabright white surface helps colors shine. Mohawk proPhoto Pearl A luxurious, high-end paper with a subtle sheen that makes images pop—and is designed to last for generations. Premium Lustre A semi-gloss finish that brings out bright, vibrant colors with less glare than a high-gloss paper. Premium Matte A smooth, non-glare finish that gives text-heavy photo books and art books a softer, more subdued look and feel. Feel papers before you print Want to get hands-on before making a choice? Order a Blurb Swatch Kit to touch and compare our papers. Grab one Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save $30 on orders of $75 or more with code: DETAILS3075B. Offer valid through October 23, 2026 (11:59 p.m. local time). Valid only for photo books, paperback and hardcover books, notebooks, journals, and magazines uploaded to and purchased through your own account. A $30 discount is applied toward your product total of $75 or more. This offer has no cash value. Offer limited to 2 uses per customer. Cannot be applied to ebooks, PDFs, wall art, gift boxes, or custom orders, and cannot be combined with volume discounts, gift cards, or other promotional codes. Cannot be used for adjustments to previous orders.