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Email examplesBrandsBlurbSeasonal campaign

Blurb holiday sale email

Blurb promotes holiday-prep savings on photo books and other print formats. It highlights ways to prepare inventory for the season and includes a discount code and offer terms.

Blurb

Day 14 after signup

It’s on! 50% off photo books + 25% every other format.

Our Holiday Prep Sale starts now.

Why it works

  • Lead with the seasonal offer and savings so readers understand the campaign immediately.
  • Connect the discount to practical holiday needs, then place the call to action before the supporting benefits.
  • Keep eligibility and expiration details separate from the main pitch so the offer stays easy to scan.

How it is built

  1. Sale headline
  2. Discount details
  3. Creation call to action
  4. Holiday use cases
  5. Inventory benefits
  6. Offer terms and footer
Email copy

Holiday Prep Sale 50% off photo books* Whether you’re creating books to sell or give this holiday season, get a head start with Black Friday-level savings: 50% off photo books and 25% off all other formats.* Start creating Use code: HOLIDAYPREP26 Make now. Be merry later. Selling books this holiday? Build your inventory now and make December so much easier. Save while you stock up Take advantage of early Black Friday-level savings to order the copies you’ll need. Beat the shipping rush Get your inventory in hand before holiday orders (and holiday shipping deadlines) start piling up. Be ready to sell or give With books already on hand, you can focus on promoting your work and getting orders out the door. Create and save Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save 50% on photo books and 25% on paperback and hardcover books, notebooks, journals, and magazines uploaded to your own account with code: HOLIDAYPREP26. Offer valid through October 15, 2026 (11:59 p.m. local time). Valid only for photo books, paperback and hardcover books, notebooks, journals, & magazines uploaded to and purchased through your own account. The discount is applied toward your product total with no minimum or maximum order amount. This offer has a maximum value of $500. This offer is limited to two uses per customer. Cannot be applied to ebooks, PDFs, wall art, gift boxes, or custom orders, and cannot be combined with volume discounts, gift cards, or other promotional codes. Cannot be used for adjustments to previous orders.

Brand
Blurb
Industry
Ecommerce · Book publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 14 after signup
Sent at
Fri, 1:05 PM UTC
From
Blurb <blurb@makebooks.blurb.com>
Discount code
All seasonal campaign email examples

Breakdown

Main button
“Start creating”
Calls to action
2 buttons, 17 links
Length
281 words · 1 min read
Images
12
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Helvetica, Proxima Nova
Dark mode
No custom styles

Colors

  • #107eb1
  • #202020
  • #ca7f0e
  • #ffffff
  • #013024
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