Blurb
Day 49 after signup
5 days away: Our best deal of the year
And an exclusive gift for email fans.
Why it works
- Lead with a specific countdown to make the seasonal campaign feel timely, then quickly clarify what the reader can expect.
- Organize product suggestions by budget and pair each with use cases so readers can find an idea that fits their plans.
How it is built
- Sale countdown
- Subscriber gift teaser
- Gift guide by budget
- Creation call to action
Email copy
Mark your calendar Black Friday starts November 18 Prep your projects—our biggest sale kicks off in five days. Plus, as an email fan, you’re in for an extra surprise! Gift ideas Book inspo for every budget All make for a premium, customized, and beautiful book. Under $25: A 5x5 in Mini Square or Wire-O notebook These are quick to make and fun to give—think a travel journal, a book of your kid’s doodles, or a secret Santa gift. Under $50: A matte paperback At a low price-per-page, paperbacks are perfect for family recipe books, a travel photo album, or a collection of personal essays. Under $100: Hardcover Imagewrap photo book Bookstore quality and rich in color, this format works for year-in-review family photo books, a baby’s first year, or anniversary highlights. Over $100: Layflat Hardcover Whether you wow recipients with a wedding album or coffee table book, you’ll see images stretch beautifully across two pages. Create now Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved