Blurb’s welcome series moves from platform orientation to bookmaking guidance, tool choice, and inspiration. Every email keeps the first-order discount in view while the cadence spaces out after its opening sends.
Updated Oct 3, 2026
Blurb opens with "A big Blurb welcome!", a broad welcome email that explains the book creation and publishing platform. Its content introduces book formats and tools, and the email includes a product grid. The first-order discount is present from the start.
Next, "Bookmaking in 5 easy steps" turns the broad introduction into a practical path. The email covers the work from gathering images through proofreading. "Which bookmaking tool is right for you?" then addresses the choice between BookWright and Adobe tools. Creator testimonials add social proof in that email. The final email, "What to make? Try these ideas.", shifts from how to create to what to create, covering formats and pointing subscribers toward Blurb’s blog for inspiration.
Blurb sends four emails across six days. The first arrives on day 0, the next on day 1, and the later messages arrive on days 3 and 6. The pauses therefore grow from one day between the first two emails, to two days, then three days.
The order creates a progression through the topics: understand the platform, learn the making process, choose a tool, then find a project idea. You can reuse this cadence by sending practical clarification soon after the welcome, then spacing later emails as Blurb does on days 3 and 6.
Every email includes a discount code, and every preview text mentions 30% off or saving 30%. The offer runs through the sequence while the surrounding content changes from product discovery to instructions, software choice, and inspiration. This connects the four onboarding topics with one commercial detail.
The supporting elements stay selective rather than appearing everywhere. The product grid belongs to the opening welcome, while social proof appears in the tool-choice email. The closing email uses orange and yellow against a dark background, giving the inspiration-focused message a distinct visual treatment. In this sequence, product browsing appears early, testimonials accompany the tool choice, and the closing email uses a different color treatment.
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