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Email examplesBrandsBlurbSale / discount

Blurb photo book discount campaign

Blurb offers $30 off qualifying orders and explains how format, cover, finish, and paper affect a photo book. The email repeats calls to create a book and includes the offer terms.

Blurb

Day 22 after signup

It’s here! $30 off orders $75+.

You decide the details. We provide the savings.

Why it works

  • Lead with the discount, then connect the offer to the sensory qualities of the product to give the promotion a clear emotional angle.
  • Break customization advice into short sections so readers can picture the choices involved without losing sight of the offer.
  • Repeat a direct creation call to action after the guidance, and place detailed restrictions in the footer.

How it is built

  1. Discount headline
  2. Sensory product framing
  3. Customization guide
  4. Gift presentation tip
  5. Repeated creation calls to action
  6. Offer terms and footer
Email copy

$30 off orders $75+* A photo book is more than what's inside. It’s the weight. The feel of the cover. The way the paper captures light. The best books bring those details together—and right now, you can save $30 on orders of $75+ when you make yours.* Create now Use code: DETAILS3075B Every choice is your call How do you want your finished book to look and feel? Here’s what to think about. Format Start with the shape: square, portrait, or landscape? Choose a format that complements your photos and story. Cover Softcover, hardcover, dust jacket—the cover is your book’s first impression and a big part of how it feels in your hands. Finish Matte or glossy? Go glossy for extra shine and vibrancy, or matte for a softer, more understated finish. Paper Paper weight, texture, and finish all influence how your images look—and how turning each page feels. Get started One last detail: the presentation Making a book to give? Add a premium gift box at checkout for a polished finishing touch. Create now Visit the Blog Follow Us Help Center Privacy | Pricing | Email Preference Center | Unsubscribe Blurb ®, a division of RPI Print, Inc. 3325 S 116th Street, Tukwila, WA 98168, USA © 2026 RPI Print, Inc., All Rights Reserved *Save $30 on orders of $75 or more with code: DETAILS3075B. Offer valid through October 23, 2026 (11:59 p.m. local time). Valid only for photo books, paperback and hardcover books, notebooks, journals, and magazines uploaded to and purchased through your own account. A $30 discount is applied toward your product total of $75 or more. This offer has no cash value. Offer limited to 2 uses per customer. Cannot be applied to ebooks, PDFs, wall art, gift boxes, or custom orders, and cannot be combined with volume discounts, gift cards, or other promotional codes. Cannot be used for adjustments to previous orders.

Brand
Blurb
Industry
Ecommerce · Book publishing
Type
Promotional
Email
Sale / discount
Sent
Day 22 after signup
Sent at
Sat, 1:04 PM UTC
From
Blurb <blurb@makebooks.blurb.com>
Discount code
All sale / discount email examples

Breakdown

Main button
“Get started”
Calls to action
2 buttons, 19 links
Length
317 words · 1 min read
Images
13
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Arial, Helvetica, Proxima Nova
Dark mode
No custom styles

Colors

  • #134a67
  • #202020
  • #ffffff
Blue emailsDark emails

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