19 Best Spently Alternatives

The leading e-commerce email and SMS marketing platform with deep Shopify integration, predictive analytics, and advanced automation flows. Does not customize Shopify notifications like Spently, but is the most powerful marketing email platform for Shopify stores.

Klaviyo's Shopify integration pulls in product catalog, purchase history, and browsing behavior to power abandoned cart flows, post-purchase sequences, and product recommendation emails that accomplish similar revenue-driving goals to Spently's receipt upsells, just through marketing emails rather than notification customization. Predictive analytics estimate customer lifetime value and churn risk. At $175/month for 10k profiles, it's expensive but the ROI from automated revenue recovery often justifies the cost.

Multi-channel e-commerce marketing platform with email, SMS, and push notifications. Built specifically for Shopify stores with pre-built automation workflows for cart abandonment, welcome series, and post-purchase flows.

Omnisend's pre-built automation library lets you launch proven e-commerce flows in minutes - cart abandonment, welcome series, post-purchase, and win-back sequences all come ready to customize. Product recommendations in marketing emails provide similar upsell functionality to what Spently does in notification emails. SMS and push notifications add channels that Spently can't reach. At $105/month for 10k subscribers on Standard, it's more affordable than Klaviyo with most of the core e-commerce features.

Shopify-native email marketing app that lives entirely inside the Shopify admin. The simplest email marketing option for Shopify stores with no separate platform to learn.

Seguno is the easiest Spently alternative for stores that want marketing email without learning a new platform - it lives entirely inside your Shopify admin panel, using your existing product data and customer lists. Free for up to 250 subscribers, and billing goes through Shopify. The simplicity is its strength and weakness: easy to start but limited in automation depth, segmentation, and analytics compared to dedicated platforms. Cannot customize Shopify notification emails like Spently. Best for small stores that want basic email marketing with zero learning curve.

The most direct Spently competitor. OrderlyEmails customizes Shopify notification email templates with branded designs, custom content, and product recommendations.

One-time purchase model instead of monthly subscription. OrderlyEmails is the closest true alternative to Spently - it does the same core thing (customizing the notification emails Shopify sends automatically) with a different business model. The one-time purchase from $49 eliminates the ongoing per-order costs that make Spently expensive at high volume. The drag-and-drop editor lets you brand order confirmations, shipping updates, and account emails with your store's look and feel. Product recommendations and cross-sells are included. The tradeoff: fewer dynamic features than Spently (no unique discount code generation per order), and updates require purchasing theme upgrades.

Shopify's built-in email marketing tool. Free for the first 10,000 emails per month, then $1 per 1,000 emails after that.

Basic campaigns and automation with native Shopify data access. Does not customize notification emails. Shopify Email is the free marketing email option that every Shopify store should consider before paying for external tools. 10,000 free emails per month covers most small stores' needs entirely. Native access to product data, customer segments, and order history means your marketing emails are always current. Templates are basic but functional. The automation is limited - you can set up basic abandoned cart and welcome flows, but nothing close to Klaviyo's sophistication. Does not touch notification emails (Spently's domain). Best as a starting point before upgrading to a dedicated platform.

Shopify-focused email and SMS marketing platform known for pop-ups, spin-to-win wheels, and list building tools. Includes email marketing campaigns and basic automation alongside conversion optimization.

Privy's strength is capturing subscribers that Spently's receipt emails can then upsell to. Pop-ups, flyouts, spin-to-win wheels, and exit-intent forms help grow your email list, while the email marketing side handles campaigns and basic automation. Cart abandonment flows are included. At $45/month for email (up to 1,500 contacts), the per-contact pricing gets expensive fast compared to dedicated email platforms. Best for stores focused on growing their email list and converting visitors before worrying about sophisticated marketing automation.

E-commerce email and SMS platform with deep data integration, pre-built revenue-generating funnels, and advanced automation. Built for Shopify and other e-commerce platforms with real-time data processing.

Sendlane's pre-built revenue funnels are designed to replicate the revenue-driving approach that makes Spently appealing - post-purchase upsells, cross-sells, and win-back campaigns that turn one-time buyers into repeat customers. Real-time data syncing means your automation triggers fire instantly when orders are placed, not on a delay. At $104/month for 10k contacts, it's positioned between Omnisend and Klaviyo in pricing and features. Does not customize Shopify notification emails.

E-commerce email marketing platform with AI product recommendations and auto-generated newsletters. Integrates with Shopify, BigCommerce, and WooCommerce for automated product suggestion emails.

SmartrMail's AI product recommendations serve a similar purpose to Spently's receipt-embedded upsells - both drive additional revenue by suggesting relevant products. The difference: SmartrMail does it through separate marketing emails rather than within notification emails. Auto-generated product newsletters pull in new arrivals and bestsellers without manual curation. At $135/month for 10k subscribers on Essential, it's pricier than general email tools but the AI recommendations can drive meaningful additional revenue for product-heavy stores.

E-commerce marketing automation platform with visual workflow builder, advanced segmentation, and revenue attribution. Known for sophisticated automation capabilities and multi-store support.

Drip's revenue attribution answers the question Spently users care about: "Is this driving sales?" Every email, automation, and campaign shows exactly how much revenue it generated. The visual workflow builder creates complex post-purchase sequences with branching logic based on purchase value, product category, and customer behavior. Multi-store support is useful for brands with multiple Shopify stores. At $154/month for 10k contacts, it's a premium investment but the revenue visibility helps optimize every email.

The most well-known email marketing platform with a generous free tier, wide integration library, and tools for businesses of all types. Not e-commerce specialized but works with Shopify through an integration.

Mailchimp is the "safe" choice that many Shopify stores default to for marketing email alongside Spently's notification customization. The template library is massive, integrations connect to virtually everything, and the brand recognition builds trust. Shopify integration was re-established after a rocky period and now works through third-party connectors. At $100/month for 10k contacts on Standard, pricing is steep for what e-commerce-specific platforms offer. Best for stores already in the Mailchimp ecosystem or those wanting a general-purpose marketing platform.

E-commerce email and SMS platform with RFM analysis and AI product recommendations. Supports Shopify, Magento, WooCommerce, BigCommerce, and PrestaShop with deep e-commerce analytics.

Remarkety's RFM (Recency, Frequency, Monetary) analysis segments customers automatically based on buying behavior - identifying who's at risk of churning, who's ready for an upsell, and who are your VIPs. This data-driven approach to post-purchase marketing achieves similar goals to Spently's receipt upsells but through targeted campaigns rather than notification customization. Five e-commerce platform integrations make it versatile for multi-platform stores. At $240/month for 10k contacts, it's one of the most expensive options.

Powerful marketing automation with CRM and Shopify integration. Not e-commerce-specific like Klaviyo, but the most powerful automation builder available for sophisticated post-purchase sequences.

ActiveCampaign's visual automation builder handles complex post-purchase flows that rival what Spently achieves through notification customization - conditional branching based on purchase value, product category, customer history, and engagement. The built-in CRM tracks each customer's journey from first purchase through repeat buying. Shopify integration syncs order data for e-commerce automation. At $79/month for 10k contacts, it's more affordable than Klaviyo with stronger general automation. Best for Shopify stores that need sophisticated marketing automation beyond basic e-commerce flows.

Budget-friendly all-in-one marketing with unlimited contacts, transactional email, and SMS. Good for Shopify stores watching costs.

Brevo's unlimited contacts model means your entire Shopify customer list is imported without per-subscriber costs - you only pay based on email volume. Transactional email is included, so order confirmations and shipping updates can be sent through Brevo alongside marketing campaigns (though this doesn't modify Shopify's built-in notifications like Spently). SMS marketing adds another channel for promotions and order updates. At $25/month for 20k emails, it's one of the most affordable options for stores that need marketing alongside Spently's notification customization.

Simple, affordable email marketing with landing pages and a generous free tier. Shopify integration syncs customer data for targeted campaigns.

MailerLite is the simplest full-featured marketing platform for Shopify stores that want more than Shopify Email but less complexity than Klaviyo. The drag-and-drop editor and pre-built templates make campaign creation fast. Landing pages, pop-ups, and automation workflows are included. Shopify integration syncs customers and orders for basic e-commerce automation. At $73/month for 10k subscribers, it's affordable for a platform with landing pages included. Does not customize notification emails or offer product recommendations like Spently.

Shopify SMS marketing platform. While not an email tool, Postscript complements both Spently and email marketing by adding SMS as a high-engagement channel for Shopify stores.

Postscript addresses a gap that both Spently and email marketing leave - direct SMS communication with customers. Text messages have 98% open rates versus 20-30% for email, making them ideal for time-sensitive promotions, flash sales, and order updates. Deep Shopify integration powers abandoned cart texts, post-purchase follow-ups, and targeted campaigns based on purchase behavior. At $25/month for basic (plus per-SMS costs), it adds a powerful channel alongside your existing Spently and email setup.

Identity resolution and abandoned cart recovery for Shopify stores. Retention.com identifies anonymous website visitors and enables email recovery campaigns for visitors who abandon without purchasing.

While Spently focuses on optimizing emails for customers who already purchased, Retention.com targets the much larger group of visitors who leave without buying. The platform identifies up to 30% of anonymous visitors and enables automated email flows to bring them back. At $58/month for Grow plan, the ROI comes from recovering revenue that would otherwise be lost. Not a notification customization tool or traditional email marketing - it's a visitor identification and recovery platform.

Shopify marketing platform combining reviews, loyalty programs, wishlists, and email marketing. While Spently drives repeat purchases through receipt email upsells, Growave drives them through loyalty points, wishlists, and review-triggered emails.

The loyalty program rewards repeat purchases and referrals, wishlist notifications alert customers when items go on sale, and review request emails build social proof that drives new purchases. Email marketing is included but basic - it's not a Klaviyo competitor. At $49/month for the Growth plan, you get a suite of conversion tools rather than a dedicated email platform. Best for stores wanting a loyalty and social proof ecosystem alongside their existing email and notification tools.

SMS and Messenger marketing for Shopify stores with focus on abandoned cart recovery and post-purchase engagement. Like Postscript, Recart complements Spently by adding non-email channels for Shopify stores.

Messenger marketing through Facebook/Instagram and SMS provide high-engagement touchpoints for abandoned cart recovery, post-purchase upsells, and promotional campaigns. The abandoned cart flows through Messenger and SMS achieve similar revenue recovery goals to Spently's receipt-embedded upsells, just through different channels. At $299/month for the growth plan, it's an investment, but the conversion rates on Messenger and SMS often outperform email for specific use cases.