Understanding What Spently Does (and Does Not Do)

Before evaluating alternatives, it is important to understand that Spently (now UpOrder) is not an email marketing platform. It is a Shopify notification email customization tool. It modifies the automatic emails that Shopify sends when orders are placed, shipped, or when accounts are created.

This means most "alternatives" to Spently are not true replacements. They are either:

1. Direct competitors that also customize Shopify notifications (OrderlyEmails)
2. Email marketing platforms that handle campaigns and automation (Sequenzy, Klaviyo, Omnisend)
3. Complementary tools that work alongside Spently for different email needs

Most Shopify stores benefit from having both: a notification email tool like Spently and a marketing platform like Sequenzy or Klaviyo. See our Spently comparison page for a deeper look at where each tool fits.

Why Stores Switch from Spently

The most common reasons stores look for Spently alternatives:

1. They need email marketing and thought Spently would cover it (it does not)
2. Order-based pricing gets expensive at high volumes ($10 per 50 orders adds up)
3. They are leaving Shopify for another platform where Spently will not work
4. They want fewer tools and prefer one platform for both marketing and transactional email
5. They want more automation beyond Spently's basic follow-up workflows

The Best Approach for Most Stores

For most Shopify stores, the best email setup combines:

• Sequenzy (or Klaviyo/Omnisend) for marketing campaigns, AI-generated sequences, and transactional email
• Spently (or OrderlyEmails) for branded notification email customization with upsells

This two-tool approach costs $29-175/month for marketing plus $0-100/month for notifications, but maximizes revenue from both marketing emails and high-open-rate receipt emails.

If budget is tight or you prefer simplicity, Sequenzy at $29/month handles marketing and transactional email in one platform, and you can add Spently later when order volume justifies the investment. Check our pricing page for details.