Shopify Email's pricing page
Captured from help.shopify.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Shopify Email plan should you choose?
Start here
Included monthly email allowance
Shopify merchants sending store campaigns. It is the first tier to check when you only need the core Shopify Email workflow. Watch for: Requires Shopify plan
Public price
$0 for first 10,000 emails/month
Included with Basic, Grow, Advanced, and Plus Shopify plans.
Main upgrade
Additional emails up to 300,000
Stores exceeding 10,000 monthly sends. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Each recipient counts as one email
Public price
$1 per 1,000 additional emails
Charged after monthly free allowance.
High-volume or advanced
High-volume additional emails
Larger Shopify stores. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Only useful inside Shopify ecosystem
Public price
$0.65 then $0.55 per 1,000 additional emails
$0.65 per 1,000 after 300,000 emails; $0.55 per 1,000 after 750,000 emails.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Small Shopify store
Shopify Email: First 10,000 emails/month are included with eligible Shopify plans.. Sequenzy: Sequenzy is not Shopify-native store admin email.. Shopify Email is hard to beat for simple store campaigns under the free allowance.
SaaS lifecycle emails
Shopify Email: Shopify Email is ecommerce-store specific.. Sequenzy: Sequenzy is built around SaaS lifecycle campaigns.. Sequenzy is better for SaaS teams outside Shopify.
High-volume ecommerce sends
Shopify Email: Unit price decreases after 300,000 and 750,000 additional emails.. Sequenzy: Compare against ecommerce workflow requirements.. Shopify Email can be inexpensive at volume but limited to Shopify workflows.
What to watch for
Requires an eligible Shopify store plan.
Free emails do not roll over.
Pricing is per recipient email, not per campaign.
Shopify Email pricing is tied to Shopify
Shopify Email is best evaluated as part of Shopify's store admin. It is not a standalone email marketing platform for non-Shopify SaaS teams.
The free allowance is useful for simple store campaigns, but the real limitation is workflow scope. Shopify Email is strongest when products, customers, and campaign creation already live inside Shopify. If you need lifecycle messaging outside ecommerce, or if the company is SaaS-first, the low send cost does not solve segmentation, onboarding, activation, or account expansion strategy.
Use Shopify Email alternatives to compare ecommerce-native email tools. Use Sequenzy vs Shopify Email when the question is Shopify store campaigns versus SaaS lifecycle email.
Shopify Email vs Sequenzy
Shopify Email is better for Shopify-native store campaigns. Sequenzy is better for SaaS lifecycle marketing outside the Shopify admin.
Shopify Email vs Sequenzy
How Shopify Email compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Shopify Email is excellent for simple Shopify-native email. Sequenzy is the better fit when the company is not primarily a Shopify store or needs SaaS lifecycle email workflows.
FAQ
Sources checked · Jun 16, 2026