12 Best Drip Alternatives

Our Pick for SaaS Companies

Sequenzy

AI-powered email marketing with Stripe integration. If you want modern email with AI content generation, Sequenzy is purpose-built for that use case.

Describe your product and audience, and the AI writes entire onboarding, conversion, and nurture sequences for you — no more staring at blank email templates. The native Stripe integration automatically syncs subscription events, so trial expirations, upgrades, and cancellations trigger the right emails without any Zapier plumbing. It combines transactional and marketing email in one platform, which Drip doesn't do at all.

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Best for

SaaS teams wanting modern email marketing

Pricing

$49/month for 10k subscribers

Pros

AI generates entire email sequences
Native Stripe integration
Marketing + transactional unified
Predictable, simple pricing
Built for SaaS from day one

Cons

No e-commerce integrations
Not for Shopify/WooCommerce
No product recommendations

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Klaviyo

The e-commerce email king. If you're leaving Drip for better e-commerce features, Klaviyo is the obvious upgrade.

Deep Shopify integration, sophisticated flows, and strong revenue attribution. Klaviyo's predictive analytics can forecast customer lifetime value, churn risk, and optimal send times based on purchase history — something Drip's analytics don't touch. The pre-built flow library includes dozens of e-commerce scenarios like post-purchase upsells, browse abandonment, and win-back series that work out of the box. SMS is included natively, so you can build cross-channel flows without bolting on a separate tool.

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Best for

E-commerce stores wanting best-in-class automation

Pricing

$175/month for 10,000 profiles

Pros

Best e-commerce integrations
Sophisticated flow builder
Revenue attribution built-in
Predictive analytics
SMS included

Cons

More expensive than Drip
Overkill if not e-commerce
Can be complex
Enterprise-feeling pricing

ActiveCampaign

Powerful marketing automation with CRM included. Visual automation builder rivals Drip's.

Good for businesses that need sophisticated workflows across email, SMS, and site tracking. ActiveCampaign's automation is arguably the most flexible in this list — you can build conditional branches based on site visits, email engagement, CRM deal stages, and custom field values all in one workflow. The built-in CRM means your sales and marketing teams share the same contact data without syncing between tools. At $79/month for 10k contacts on the Plus plan, it's less than half of what Drip charges while offering more capabilities across the board.

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Best for

Teams wanting powerful automation with CRM

Pricing

$79/month for 10,000 contacts (Plus)

Pros

Excellent visual automation builder
CRM included
Site tracking and scoring
Good e-commerce integrations
Machine learning features

Cons

Can be complex for simple needs
Gets expensive at scale
CRM can feel bolted on
Learning curve

Omnisend

E-commerce marketing platform with email, SMS, and push. Purpose-built for Shopify and WooCommerce stores.

Pre-built automation workflows save setup time. Where Klaviyo can feel overwhelming, Omnisend takes a simpler approach — pre-built workflows for cart abandonment, welcome series, and post-purchase follow-ups work within minutes of connecting your store. The product picker lets you drag products directly from your catalog into emails, complete with images, prices, and buy buttons. Push notifications are included alongside email and SMS, giving you three channels in one platform without needing separate tools for each.

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Best for

E-commerce stores wanting easy setup

Pricing

$105/month for 10,000 subscribers

Pros

Built for e-commerce
Email + SMS + push unified
Pre-built automation workflows
Good Shopify integration
Product picker in emails

Cons

Not for non-e-commerce
Less customizable than Klaviyo
Reporting could be deeper
SMS costs add up

ConvertKit

Creator-focused email marketing with simple automation. Clean interface and landing pages included.

Good for solopreneurs and content creators. ConvertKit (now Kit) takes a subscriber-first approach where each person exists once in your account regardless of how many forms they filled out, which makes list management cleaner than Drip's tag-heavy system. The visual automation builder is straightforward without being simplistic — you can build sequences based on purchases, tags, and link clicks. Landing pages and opt-in forms are included on all plans, so you don't need a separate tool for lead capture. It's less powerful than Drip for complex e-commerce flows, but for newsletters and digital product sales it's a better fit.

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Best for

Creators and solopreneurs

Pricing

$89/month for 10,000 subscribers (Creator)

Pros

Clean, simple interface
Landing pages included
Visual automation builder
Creator-focused features
Good deliverability

Cons

Limited e-commerce features
Basic analytics
Not enterprise-ready
Less powerful than Drip

Brevo

Budget-friendly email with automation and SMS. Unlimited contacts with pay-per-email model.

Good value for teams watching costs but needing solid automation. Brevo's unlimited contacts model is the opposite of Drip's per-subscriber pricing — you store as many contacts as you want and only pay based on emails sent. This makes Brevo dramatically cheaper if you have a large list but don't email everyone frequently. The platform includes transactional email, SMS, WhatsApp, and live chat alongside marketing automation, so it covers channels Drip doesn't touch. The automation builder handles multi-step workflows with conditions and delays, though it's not as visually polished as Drip's.

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Best for

Budget-conscious teams

Pricing

$25/month for unlimited contacts

Pros

Unlimited contacts
Affordable pricing
Email + SMS + chat
Marketing automation included
Transactional email included

Cons

Pay per email adds up
Interface feels dated
E-commerce features basic
Support can be slow

MailerLite

Clean, affordable email marketing with solid automation. Simpler than Drip but covers most use cases well.

Good value for growing businesses. MailerLite's drag-and-drop editor is one of the most intuitive in email marketing — new users can build professional-looking emails within minutes without watching tutorials. The automation builder supports multi-step workflows with conditions, delays, and action triggers, covering about 80% of what most Drip users actually use. Landing pages, pop-ups, and an embedded website builder are included on paid plans, making it a surprisingly complete marketing toolkit. At $73/month for 10k subscribers, it's less than half of Drip's price.

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Best for

Growing businesses wanting simplicity

Pricing

$73/month for 10,000 subscribers (Growing Business)

Pros

Clean, modern interface
Landing pages included
Good automation builder
Affordable pricing
Easy to learn

Cons

Less powerful automation
E-commerce integrations basic
No CRM included
Limited advanced features

Customer.io

Behavioral email automation for PLG companies. If you need sophisticated event-based triggers beyond e-commerce, Customer.io is extremely powerful.

It tracks every user action in your product and lets you build automations based on granular behavioral data — things like "user created 3 projects but hasn't invited a teammate in 7 days." The data model is developer-friendly with a proper API, webhooks, and event-driven architecture that engineering teams actually enjoy working with. Multi-channel messaging spans email, push, SMS, in-app messages, and Slack, all from the same workflow builder. It's more expensive than Drip per contact, but for product-led companies the behavioral targeting is in a different league.

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Best for

PLG companies with complex automation needs

Pricing

$100/month for 5,000 profiles (Essentials)

Pros

Most powerful behavioral automation
Multi-channel (email, push, SMS, in-app)
Excellent API and data model
Great for product-led growth
Transactional included

Cons

Expensive for list size
Complex setup required
Not e-commerce focused
Steep learning curve

Mailchimp

The email marketing default. Everyone knows it, integrates with everything, has decent automation.

Not the best at anything but good at most things. Mailchimp's biggest advantage is ecosystem — virtually every SaaS tool, CMS, and e-commerce platform has a native Mailchimp integration, so connecting your existing tools is trivial. The template library is extensive, the drag-and-drop editor is well-tested, and the brand is familiar enough that stakeholders won't question the choice. However, it's gotten expensive ($135/month for 10k contacts on Standard) and the automation builder, while improved, still isn't as sophisticated as Drip's tagging system. It's a safe pick, but you're paying a premium for brand recognition rather than best-in-class features.

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Best for

Teams wanting the safe, known choice

Pricing

$135/month for 10,000 contacts (Standard)

Pros

Integrates with everything
Well-known and trusted
Good template library
Landing pages included
Basic CRM included

Cons

Gets expensive at scale
Automation less powerful than Drip
Interface can be clunky
Pricing increases hit hard

#10

GetResponse

All-in-one marketing platform with email, landing pages, webinars, and automation. Good value for teams wanting many features in one tool.

GetResponse stands out by bundling webinar hosting directly into its marketing platform — you can run webinars, capture leads, and follow up with automated email sequences all without leaving the tool. The conversion funnel feature lets you build complete marketing funnels from ad to landing page to email sequence. At $79/month for 10k subscribers on the Starter plan, it's cheaper than Drip while offering a broader feature set. The trade-off is that no individual feature matches the depth of a dedicated tool — the automation isn't as powerful as Drip's, the webinars aren't as polished as Zoom's, and the landing pages aren't as flexible as Unbounce's.

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Best for

Teams wanting all-in-one marketing

Pricing

$79/month for 10,000 subscribers (Starter)

Pros

Webinars included
Landing page builder
Marketing automation
Conversion funnels
Good value for features

Cons

Jack of all trades
No feature is best-in-class
Interface feels busy
E-commerce features limited

#11

Loops

SaaS-focused email with clean design. Transactional + marketing unified. Modern alternative to Drip if you're running a software company.

Loops was built from scratch for SaaS with a clean, opinionated interface that strips away the e-commerce bloat that makes Drip feel noisy for software teams. Transactional emails (password resets, receipts) and marketing emails live in the same platform, which simplifies your email stack. The event-based automation system feels natural for product teams who think in terms of user actions rather than marketing funnels. All features are available on every plan with no tier-gating, though pricing climbs above 10k contacts and there's no AI content generation.

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Best for

SaaS teams wanting clean, modern email

Pricing

$49/mo for 5k, ~$99/mo for 10k

Pros

Built for SaaS from day one
Transactional + marketing together
Clean, modern interface
Good deliverability
All features on all plans

Cons

No AI content generation
No e-commerce features
Gets expensive past 10k
Newer platform

#12

Moosend

Affordable email marketing with good automation. Simple pricing, decent features.

Good budget alternative to Drip without complexity. Moosend offers a solid automation builder with pre-built recipes for common workflows like welcome sequences, cart abandonment, and re-engagement — similar to Drip's templates but at a fraction of the price. The real-time analytics dashboard shows opens, clicks, and unsubscribes as they happen, which is useful for monitoring campaign performance. At $64/month for 10k subscribers, it's about a third of what Drip charges. The main caveat is that Sitecore acquired Moosend in 2021, and enterprise ownership can sometimes mean slower innovation for smaller customers and potential pricing changes down the road.

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Best for

Budget-conscious teams wanting automation

Pricing

$64/month for 10,000 subscribers

Pros

Affordable pricing
Good automation builder
Landing pages included
Real-time analytics
Easy to use

Cons

Less powerful than Drip
Fewer integrations
Basic e-commerce support
Now owned by Sitecore

Why Consider Alternatives to Drip

Pricing has climbed significantly

Drip used to be affordable. Now at $184/month for 10,000 subscribers, it's not budget-friendly anymore. Many alternatives offer similar automation at lower prices.

E-commerce focus isn't for everyone

Drip is built for e-commerce with Shopify and WooCommerce integrations. If you run a SaaS, content business, or agency, you're paying for features you won't use. Purpose-built tools for your industry often work better.

Feature set has plateaued

Drip was innovative when it launched with powerful tagging and automation. But competitors have caught up. ActiveCampaign, Klaviyo, and Customer.io now offer equal or better automation.

No free plan for testing

Drip only offers a 14-day trial. No free tier to grow into. Alternatives like Brevo, MailerLite, and Mailchimp have free plans that let you test before committing.

Feature

Drip

Sequenzy

Klaviyo

ActiveCampaign

Brevo

MailerLite

Price at 10k subs

$184/mo

$49/mo

$175/mo

$79/mo

$25/mo*

$73/mo

Automation power

Excellent

Good

Excellent

Best

Good

E-commerce focus

Best

Good

Basic

SaaS focus

Limited

Best

Limited

Good

SMS included

Add-on

AI content

Free tier

When to Use Each Platform

Choose Sequenzy if...

You want AI to write your emails
You use Stripe for billing
You need marketing + transactional unified

Choose Stay with Drip if...

You run an e-commerce store
You've built complex automations you don't want to recreate
Drip's tagging system is central to your workflow
Budget isn't a major concern

Choose Klaviyo if...

You want the best e-commerce automation
You need SMS + email unified
Revenue attribution is critical
You use Shopify

Choose ActiveCampaign if...

You need automation + CRM together
Complex workflows are your priority
You want site tracking and lead scoring
You're not purely e-commerce

Choose Brevo if...

Budget is your top priority
You have a large list but send less frequently
You need email + SMS + chat affordable
Simple automation is enough

Why people leave Drip

Drip made waves when it launched with powerful visual automation and smart tagging. It was the sophisticated choice for e-commerce stores that outgrew Mailchimp. But times have changed, and so has Drip's position in the market. Pricing has climbed to $184/month for 10,000 subscribers — putting it in the same bracket as Klaviyo, which offers deeper e-commerce features. Meanwhile, the platform's e-commerce-first focus means SaaS companies, creators, and agencies are paying for Shopify integrations and cart abandonment flows they'll never use. The automation that once set Drip apart has been matched or exceeded by competitors at lower price points.

The price creep

Drip used to be the affordable powerful option. Now at $184/month for 10,000 subscribers, it's in the same tier as Klaviyo. When you're paying premium prices, you start asking if you're getting premium value. Many users find Klaviyo offers more e-commerce features at similar pricing.

Read more about choosing the right email platform for your business.

E-commerce tunnel vision

Drip doubled down on e-commerce after Leadpages acquired it. Great if you run a Shopify store. Not great if you run a SaaS, agency, or content business. You're paying for Shopify integrations, product recommendations, and cart abandonment flows you'll never use.

For SaaS companies, tools built specifically for SaaS like Sequenzy make more sense.

Competitors caught up

When Drip launched, its automation was genuinely ahead. Now ActiveCampaign matches it with a CRM included. Klaviyo exceeds it for e-commerce. Customer.io beats it for behavioral automation. The unique value proposition has narrowed.

The alternatives, honestly

If you're a SaaS: Sequenzy

Sequenzy is what I'd recommend for SaaS founders looking at Drip. AI generates entire email sequences from descriptions like "5-email onboarding for project management SaaS." Stripe integration syncs customer data automatically.

No e-commerce features - it's email for SaaS, done well. $49/mo for 10k subs vs Drip's $184. See our Drip comparison page for details.

If you want better e-commerce: Klaviyo

If you're leaving Drip because e-commerce features aren't good enough, Klaviyo is the upgrade. Best-in-class Shopify integration, sophisticated flows, predictive analytics, SMS included. More expensive but the features justify it for serious stores.

Check our Klaviyo comparison page for a detailed breakdown.

If you want automation + CRM: ActiveCampaign

ActiveCampaign gives you Drip-level automation plus a built-in CRM, site tracking, and lead scoring. At $79/month for 10k contacts (Plus plan), it's significantly cheaper while offering more. Good for businesses beyond pure e-commerce.

If budget matters: Brevo or MailerLite

Brevo offers unlimited contacts from $25/month with pay-per-email pricing. MailerLite is $73/month for 10k with a cleaner interface. Neither matches Drip's automation depth, but they cover 80% of use cases at 20-40% of the price.

The pricing comparison

At 10,000 subscribers/contacts:

Drip: $184/month (all features included)
Sequenzy: $49/month (SaaS focus + AI)
Klaviyo: $175/month (best e-commerce + SMS)
ActiveCampaign Plus: $79/month (automation + CRM)
MailerLite Growing Business: $73/month
Brevo: ~$25/month base + per email

Note: Drip and Klaviyo pricing has converged. If you're paying Drip prices for e-commerce, Klaviyo likely offers more value. See our pricing page for Sequenzy details.

When Drip is still the right choice

Drip wins if:

You've built complex automations you don't want to recreate
The tagging system is deeply integrated in your workflow
You're an e-commerce store comfortable with the pricing
You prefer Drip's cleaner interface over Klaviyo's complexity

Don't switch just because everyone's talking about alternatives. Migration has costs. If Drip is working well for your e-commerce business, the grass isn't necessarily greener. But if you're not e-commerce, or if you're questioning the value at current prices, the alternatives are genuinely competitive now.

Use our email validator tool to clean your list before migrating, and check your deliverability setup with our SPF checker and DMARC checker.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Drip Alternatives Worth Considering

TL;DR

12 Best Drip Alternatives

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Why Consider Alternatives to Drip

Feature Comparison

When to Use Each Platform

Why people leave Drip

The price creep

E-commerce tunnel vision

Competitors caught up

The alternatives, honestly

If you're a SaaS: Sequenzy

If you want better e-commerce: Klaviyo

If you want automation + CRM: ActiveCampaign

If budget matters: Brevo or MailerLite

The pricing comparison

When Drip is still the right choice

Frequently Asked Questions

What's the best Drip alternative for e-commerce?

What's the best Drip alternative for SaaS?

Why did Drip get so expensive?

Is Drip worth the price?

Drip vs Klaviyo: Which is better for e-commerce?

Drip vs ActiveCampaign: Which has better automation?

Does Drip have a free plan?

Can I use Drip for non-e-commerce?

How hard is it to migrate from Drip?

Is Drip good for beginners?

How do I cancel my Drip account?

What is Drip's pricing structure?

How do I export my data from Drip?

Does Drip offer a free trial?

What is Drip's refund policy?

Ready to try Sequenzy?

Sequenzy vs Drip: Direct Comparison

More Alternatives

Klaviyo Alternatives

ActiveCampaign Alternatives

Mailchimp Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

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