19 Best Drip Alternatives

Our Pick for SaaS Companies

4.8avg rating

Sequenzy

SaaSAutomationTransactionalAPI-First

AI-powered email marketing with Stripe and Shopify integration. Sequenzy's AI writes entire email sequences from a goal description, covering everything from abandoned cart recovery to post-purchase follow-ups to onboarding campaigns.

The native Stripe integration syncs subscription events automatically, and the native Shopify integration handles customer sync, order events, and abandoned carts. It combines transactional and marketing email in one platform, which Drip does not do at all. At $29/month for 60,000 emails with unlimited subscribers, the pricing is simpler and cheaper than Drip.

Visit

Best for

Teams wanting AI email automation at a fair price

Pricing

$29/month for 60,000 emails

Pros

AI generates entire email sequences
Native Stripe and Shopify integration
Marketing + transactional unified
$29/mo with unlimited subscribers
Simpler than Drip

Cons

No AI product recommendations
Newer platform
No built-in SMS

Start Free Trial

4.5avg rating

Klaviyo

E-commerceAutomationEnterprise

The e-commerce email king. If you're leaving Drip for better e-commerce features, Klaviyo is the obvious upgrade.

Deep Shopify integration, sophisticated flows, and strong revenue attribution. Klaviyo's predictive analytics can forecast customer lifetime value, churn risk, and optimal send times based on purchase history — something Drip's analytics don't touch. The pre-built flow library includes dozens of e-commerce scenarios like post-purchase upsells, browse abandonment, and win-back series that work out of the box. SMS is included natively, so you can build cross-channel flows without bolting on a separate tool.

Visit

Best for

E-commerce stores wanting best-in-class automation

Pricing

$175/month for 10,000 profiles

Pros

Best e-commerce integrations
Sophisticated flow builder
Revenue attribution built-in
Predictive analytics
SMS included

Cons

More expensive than Drip
Overkill if not e-commerce
Can be complex
Enterprise-feeling pricing

What users say

View source reviews

Zaido Rivers · Trustpilot

“Basically a scam at this point. They are doomed with the rise of people building their own solutions.”

Mike L · Trustpilot

“Signed up with them to use their texting campaign feature. Keeps throwing me an error, tried a couple times to work it out with them and was not able to get anywhere. Finally requested a refund, it's been 2 plus weeks and not even a response.”

4.5avg rating

ActiveCampaign

AutomationAll-in-One

Powerful marketing automation with CRM included. Visual automation builder rivals Drip's.

Good for businesses that need sophisticated workflows across email, SMS, and site tracking. ActiveCampaign's automation is arguably the most flexible in this list — you can build conditional branches based on site visits, email engagement, CRM deal stages, and custom field values all in one workflow. The built-in CRM means your sales and marketing teams share the same contact data without syncing between tools. At $79/month for 10k contacts on the Plus plan, it's less than half of what Drip charges while offering more capabilities across the board.

Visit

Best for

Teams wanting powerful automation with CRM

Pricing

$79/month for 10,000 contacts (Plus)

Pros

Excellent visual automation builder
CRM included
Site tracking and scoring
Good e-commerce integrations
Machine learning features

Cons

Can be complex for simple needs
Gets expensive at scale
CRM can feel bolted on
Learning curve

What users say

View source reviews

Giovanni Pizza · Trustpilot

“I've been using ActiveCampaign for years, but the recent experience has been extremely frustrating. Since early November, a critical bug has been blocking one of our core automations. I opened a ticket immediately, provided all the details, logs, and examples requested — and after that? Weeks of silence and runaround.”

Eric S. · Trustpilot

“ActiveCampaign has a steep learning curve, and I was a little intimidated. But I found all the training videos and support really helpful. I was able to become effective with the platform pretty quickly. I think the capabilities of the platform are awesome once you put in the time to learn the system.”

4.4avg rating

Omnisend

E-commerceAll-in-One

E-commerce marketing platform with email, SMS, and push. Purpose-built for Shopify and WooCommerce stores.

Pre-built automation workflows save setup time. Where Klaviyo can feel overwhelming, Omnisend takes a simpler approach — pre-built workflows for cart abandonment, welcome series, and post-purchase follow-ups work within minutes of connecting your store. The product picker lets you drag products directly from your catalog into emails, complete with images, prices, and buy buttons. Push notifications are included alongside email and SMS, giving you three channels in one platform without needing separate tools for each.

Visit

Best for

E-commerce stores wanting easy setup

Pricing

$105/month for 10,000 subscribers

Pros

Built for e-commerce
Email + SMS + push unified
Pre-built automation workflows
Good Shopify integration
Product picker in emails

Cons

Not for non-e-commerce
Less customizable than Klaviyo
Reporting could be deeper
SMS costs add up

What users say

View source reviews

Jason Decker · Trustpilot

“I had an issue connecting the mail product to our DNS. I spent a couple hours attempting to fix it. I reached out and was set up with a call with Melanie (a human) which was incredible. She fixed the problem which would have taken me hours more.”

Sipho Ndlovu · Trustpilot

“I'm not technical at all, but moving to Omnisend was super easy. Omnisend support basically walked me through it.”

4.4avg rating

ConvertKit

CreatorNewsletterSimple

Creator-focused email marketing with simple automation. Clean interface and landing pages included.

Good for solopreneurs and content creators. ConvertKit (now Kit) takes a subscriber-first approach where each person exists once in your account regardless of how many forms they filled out, which makes list management cleaner than Drip's tag-heavy system. The visual automation builder is straightforward without being simplistic — you can build sequences based on purchases, tags, and link clicks. Landing pages and opt-in forms are included on all plans, so you don't need a separate tool for lead capture. It's less powerful than Drip for complex e-commerce flows, but for newsletters and digital product sales it's a better fit.

Visit

Best for

Creators and solopreneurs

Pricing

$89/month for 10,000 subscribers (Creator)

Pros

Clean, simple interface
Landing pages included
Visual automation builder
Creator-focused features
Good deliverability

Cons

Limited e-commerce features
Basic analytics
Not enterprise-ready
Less powerful than Drip

What users say

View source reviews

K.G. · Trustpilot

“This company now calls itself 'Kit.' This platform has more than a few issues. It doesn't have the basic functionality that other platforms such as Constant Contact and Mailchimp have had for years. And last year, they raised their prices 50% without telling customers.”

Paris · Trustpilot

“I signed up for ConvertKit Trial and the first thing I noticed is there are very limited capabilities so I immediately provided my card details for the full experience but was still limited. It was preventing me from creating what I needed.”

4.0avg rating

Brevo

Budget-FriendlyAll-in-OneTransactional

Budget-friendly email with automation and SMS. Unlimited contacts with pay-per-email model.

Good value for teams watching costs but needing solid automation. Brevo's unlimited contacts model is the opposite of Drip's per-subscriber pricing — you store as many contacts as you want and only pay based on emails sent. This makes Brevo dramatically cheaper if you have a large list but don't email everyone frequently. The platform includes transactional email, SMS, WhatsApp, and live chat alongside marketing automation, so it covers channels Drip doesn't touch. The automation builder handles multi-step workflows with conditions and delays, though it's not as visually polished as Drip's.

Visit

Best for

Budget-conscious teams

Pricing

$25/month for unlimited contacts

Pros

Unlimited contacts
Affordable pricing
Email + SMS + chat
Marketing automation included
Transactional email included

Cons

Pay per email adds up
Interface feels dated
E-commerce features basic
Support can be slow

What users say

View source reviews

Gary Curran · Trustpilot

“Disappointing experience with Brevo. Our account was initially suspended after a first campaign due to bounce rate. We followed the required self-service steps and successfully revalidated the account ourselves. After this, support took ages to respond.”

Larry Chin · Trustpilot

“Brevo is a solid service for handling your marketing emails and much more. The tech support is fast and good. Making a marketing email is fast and easy. I have used SendinBlue, now Brevo, for many years now.”

4.5avg rating

MailerLite

Budget-FriendlySimple

Clean, affordable email marketing with solid automation. Simpler than Drip but covers most use cases well.

Good value for growing businesses. MailerLite's drag-and-drop editor is one of the most intuitive in email marketing — new users can build professional-looking emails within minutes without watching tutorials. The automation builder supports multi-step workflows with conditions, delays, and action triggers, covering about 80% of what most Drip users actually use. Landing pages, pop-ups, and an embedded website builder are included on paid plans, making it a surprisingly complete marketing toolkit. At $73/month for 10k subscribers, it's less than half of Drip's price.

Visit

Best for

Growing businesses wanting simplicity

Pricing

$73/month for 10,000 subscribers (Growing Business)

Pros

Clean, modern interface
Landing pages included
Good automation builder
Affordable pricing
Easy to learn

Cons

Less powerful automation
E-commerce integrations basic
No CRM included
Limited advanced features

What users say

View source reviews

Alpine Sport · Trustpilot

“Our company used MailerLite as a professional email tool for legitimate business communication. Then, without notice, the account was terminated. We received only a generic rejection with no meaningful explanation.”

Joseph Berk · Trustpilot

“MailerLite is a powerful platform once everything is set up, especially for landing pages and email automation. The editor is flexible, and support was responsive and helpful when I hit a confusing publishing issue.”

4.4avg rating

Customer.io

SaaSAutomationDeveloperEnterprise

Behavioral email automation for PLG companies. If you need sophisticated event-based triggers beyond e-commerce, Customer.io is extremely powerful.

It tracks every user action in your product and lets you build automations based on granular behavioral data — things like "user created 3 projects but hasn't invited a teammate in 7 days." The data model is developer-friendly with a proper API, webhooks, and event-driven architecture that engineering teams actually enjoy working with. Multi-channel messaging spans email, push, SMS, in-app messages, and Slack, all from the same workflow builder. It's more expensive than Drip per contact, but for product-led companies the behavioral targeting is in a different league.

Visit

Best for

PLG companies with complex automation needs

Pricing

$100/month for 5,000 profiles (Essentials)

Pros

Most powerful behavioral automation
Multi-channel (email, push, SMS, in-app)
Excellent API and data model
Great for product-led growth
Transactional included

Cons

Expensive for list size
Complex setup required
Not e-commerce focused
Steep learning curve

What users say

View source reviews

Sarit Rosenthal Aviram · Trustpilot

“Renewal terms were changed without a proper notification! They tried a sneaky way to add conditions to the renewal contract, and increased their pricing. They are not flexible at all on those terms even though we are their customers for many years.”

Good Comfort · Trustpilot

“After months of trying to make Customer.io work for our business, I can say with confidence: unless you have a dedicated engineering team and endless patience, look elsewhere.”

4.1avg rating

Mailchimp

All-in-OneSimple

The email marketing default. Everyone knows it, integrates with everything, has decent automation.

Not the best at anything but good at most things. Mailchimp's biggest advantage is ecosystem — virtually every SaaS tool, CMS, and e-commerce platform has a native Mailchimp integration, so connecting your existing tools is trivial. The template library is extensive, the drag-and-drop editor is well-tested, and the brand is familiar enough that stakeholders won't question the choice. However, it's gotten expensive ($135/month for 10k contacts on Standard) and the automation builder, while improved, still isn't as sophisticated as Drip's tagging system. It's a safe pick, but you're paying a premium for brand recognition rather than best-in-class features.

Visit

Best for

Teams wanting the safe, known choice

Pricing

$135/month for 10,000 contacts (Standard)

Pros

Integrates with everything
Well-known and trusted
Good template library
Landing pages included
Basic CRM included

Cons

Gets expensive at scale
Automation less powerful than Drip
Interface can be clunky
Pricing increases hit hard

What users say

View source reviews

Jaimie Lancaster · Trustpilot

“Helped me resolve situations and waited till I did what they recommended. Never felt rushed or as if they were doing something else while waiting on me. Very responsive.”

Valeria Vinogradova · Trustpilot

“I had a very frustrating experience with Mailchimp's sales team that ultimately made me question the organization as a whole. I booked an initial sales call which went well, but follow-up questions were completely ignored.”

#10

4.2avg rating

GetResponse

All-in-OneBudget-Friendly

All-in-one marketing platform with email, landing pages, webinars, and automation. Good value for teams wanting many features in one tool.

GetResponse stands out by bundling webinar hosting directly into its marketing platform — you can run webinars, capture leads, and follow up with automated email sequences all without leaving the tool. The conversion funnel feature lets you build complete marketing funnels from ad to landing page to email sequence. At $79/month for 10k subscribers on the Starter plan, it's cheaper than Drip while offering a broader feature set. The trade-off is that no individual feature matches the depth of a dedicated tool — the automation isn't as powerful as Drip's, the webinars aren't as polished as Zoom's, and the landing pages aren't as flexible as Unbounce's.

Visit

Best for

Teams wanting all-in-one marketing

Pricing

$79/month for 10,000 subscribers (Starter)

Pros

Webinars included
Landing page builder
Marketing automation
Conversion funnels
Good value for features

Cons

Jack of all trades
No feature is best-in-class
Interface feels busy
E-commerce features limited

What users say

View source reviews

Tristram Powell · Trustpilot

“Big thanks to Alice for her help. She made it easy to get the image resized properly and explained everything clearly. Really good experience.”

Jeremy Rosenvall · Trustpilot

“Alice was so good at explaining things simply and clearly, I was impressed with her! And also willing to try to go to bat for me with pricing.”

#11

4.4avg rating

Loops

SaaSSimpleTransactional

SaaS-focused email with clean design. Transactional + marketing unified. Modern alternative to Drip if you're running a software company.

Loops was built from scratch for SaaS with a clean, opinionated interface that strips away the e-commerce bloat that makes Drip feel noisy for software teams. Transactional emails (password resets, receipts) and marketing emails live in the same platform, which simplifies your email stack. The event-based automation system feels natural for product teams who think in terms of user actions rather than marketing funnels. All features are available on every plan with no tier-gating, though pricing climbs above 10k contacts and there's no AI content generation.

Visit

Best for

SaaS teams wanting clean, modern email

Pricing

$49/mo for 5k, ~$99/mo for 10k

Pros

Built for SaaS from day one
Transactional + marketing together
Clean, modern interface
Good deliverability
All features on all plans

Cons

No AI content generation
No e-commerce features
Gets expensive past 10k
Newer platform

#12

4.1avg rating

Moosend

Budget-FriendlySimple

Affordable email marketing with good automation. Simple pricing, decent features.

Good budget alternative to Drip without complexity. Moosend offers a solid automation builder with pre-built recipes for common workflows like welcome sequences, cart abandonment, and re-engagement — similar to Drip's templates but at a fraction of the price. The real-time analytics dashboard shows opens, clicks, and unsubscribes as they happen, which is useful for monitoring campaign performance. At $64/month for 10k subscribers, it's about a third of what Drip charges. The main caveat is that Sitecore acquired Moosend in 2021, and enterprise ownership can sometimes mean slower innovation for smaller customers and potential pricing changes down the road.

Visit

Best for

Budget-conscious teams wanting automation

Pricing

$64/month for 10,000 subscribers

Pros

Affordable pricing
Good automation builder
Landing pages included
Real-time analytics
Easy to use

Cons

Less powerful than Drip
Fewer integrations
Basic e-commerce support
Now owned by Sitecore

What users say

View source reviews

Sarah · Trustpilot

“From day one, Moosend has been great to work with. I'm new to marketing, and their team made everything feel straightforward and accessible. They patiently walked me through all of my questions and never made anything feel overwhelming.”

Mia · Trustpilot

“I tried using Moosend because I wanted a quick, one-time email campaign tool that was either free or super cheap. They advertised 'start free' and $9 plans, but the moment I started, I realized I couldn't even import my subscribers.”

#13

4.3avg rating

Sendlane

E-commerceAutomation

E-commerce email and SMS automation that positions itself as a Drip and Klaviyo competitor. Sendlane focuses specifically on direct-to-consumer brands with deep Shopify integration, real-time revenue tracking, and multi-channel automation across email and SMS.

The visual automation builder handles complex e-commerce flows with conditional branching based on purchase behavior, browse activity, and engagement scores. Their standout feature is real-time analytics that show revenue per email as it comes in, making ROI measurement immediate rather than delayed. At $500/month flat for unlimited contacts and sends on the Growth plan, the pricing model is unusual — expensive if you have a small list, but potentially cheaper than Drip at scale. The platform is smaller than Klaviyo with fewer integrations, and the $500/month minimum is steep for early-stage stores.

Visit

Best for

DTC brands wanting e-commerce automation with SMS

Pricing

$500/month flat (unlimited contacts and sends)

Pros

Real-time revenue tracking
Deep Shopify integration
Email + SMS automation
Unlimited contacts and sends
Good for DTC brands

Cons

$500/month minimum is steep
Smaller than Klaviyo
Fewer integrations
Not for non-e-commerce

#14

4.0avg rating

AWeber

SimpleNewsletterBudget-Friendly

One of the OGs of email marketing, running since 1998. If you're leaving Drip because the complexity isn't justified for your simple email needs, AWeber offers straightforward email marketing without the bells and whistles.

Phone support is still available — rare in 2026 — which matters for less technical users. The template library is extensive and autoresponders are dead simple to set up. At roughly $70/month for 10k subscribers, it's significantly cheaper than Drip. The trade-offs are real: automation is basic compared to Drip's sophisticated workflows, the interface shows its age, and there's no transactional email or e-commerce depth. But for small businesses sending newsletters and basic follow-up sequences, AWeber's reliability and simplicity have kept it relevant for over 25 years.

Visit

Best for

Small businesses wanting simple, reliable email

Pricing

~$70/month for 10,000 subscribers

Pros

Phone support still available
Simple autoresponders
25+ years of reliability
Good template library
Solid deliverability

Cons

Automation is very basic vs Drip
Interface feels dated
No transactional email
Limited e-commerce features

What users say

View source reviews

Patricia Dent · Trustpilot

“I decided to speak to a customer service specialist when after several attempts to remove blank space from my weekly newsletter I could never permanently banish it. The AWeber Customer Solutions Specialist was thorough and resolved the issue.”

Mai · Trustpilot

“Martha helped me solve my problem within minutes. It saved me a lot of time trying to troubleshoot it on my own. Her expertise saved me anguish from figuring out how to solve the problem.”

#15

4.4avg rating

Encharge

SaaSAutomation

SaaS marketing automation with powerful behavioral triggers. If you're leaving Drip because e-commerce isn't your business model, Encharge is purpose-built for software companies with trial-to-paid conversion flows, user scoring, and native integrations with Segment, Stripe, and Intercom.

The visual flow builder matches Drip's in power but focuses on SaaS workflows — onboarding sequences triggered by feature usage, upgrade nudges based on engagement scores, and churn prevention based on activity drops. At $79/month for 2k subscribers it's not cheap, and it doesn't offer transactional email. But for SaaS teams that found Drip's e-commerce DNA awkward for their product-led workflows, Encharge speaks the right language.

Visit

Best for

SaaS teams needing behavioral automation

Pricing

$79/mo for 2,000 subscribers

Pros

Powerful visual flow builder
SaaS-specific behavioral triggers
Native Stripe, Segment, Intercom integrations
User scoring and lead qualification
Trial-to-paid conversion focus

Cons

No e-commerce features
No transactional email
Gets expensive at scale
Smaller community than Drip

What users say

View source reviews

eddy calvin · Trustpilot

“Encharge has made my email marketing easier and more likely to get done. Super simple and easy to set up. I had a drip campaign running in a couple of hours.”

Sahawat Nilwatcharamanee · Trustpilot

“It makes mapping out complex user journeys incredibly intuitive. I can drag and drop triggers and actions to see exactly how a lead moves through my funnel. The segmentation is top-tier.”

#16

4.2avg rating

Flodesk

SimpleCreatorNewsletter

Beautiful email design with flat-rate pricing. If you're leaving Drip because pricing scaled too aggressively and you care more about design than automation power, Flodesk charges $38/month flat regardless of list size — no surprises.

The email templates are genuinely gorgeous, designed for visual brands, coaches, and creative businesses. The editor makes it easy to create stunning emails without design skills. Automation is simpler than Drip — basic welcome sequences and segment-based workflows rather than complex conditional branching. No e-commerce integration depth, no tagging system, no revenue attribution. For creative professionals and small businesses where beautiful emails matter more than sophisticated automation, Flodesk's flat pricing and design quality beat Drip's complexity and cost.

Visit

Best for

Creative businesses wanting beautiful emails at flat pricing

Pricing

$38/month flat (unlimited subscribers)

Pros

Flat-rate pricing regardless of list size
Beautiful email templates
Easy-to-use editor
Great for visual brands
No pricing surprises

Cons

Automation is very basic
No e-commerce depth
No tagging system like Drip
Limited integrations

What users say

View source reviews

Jennifer Costanza · Trustpilot

“I've been with Flodesk since their inception, and have been very happy with my experience. It's very easy to use, easy to collect emails, and has helped me grow my list and my business.”

Jackson Bolich · Trustpilot

“I've used a few different email platforms and have found Flodesk to be the most user intuitive. Easy to learn and use for my business communications.”

#17

4.2avg rating

Sender

Budget-FriendlySimpleE-commerce

Affordable email and SMS marketing with e-commerce features. Sender positions itself as the budget alternative to tools like Drip and Klaviyo, offering cart abandonment, product recommendations, and behavioral automation at a fraction of the price.

The free plan supports up to 2,500 subscribers and 15,000 emails per month — generous enough to test properly before committing. Paid plans start at $15/month for 2,500 subscribers, scaling to roughly $65/month for 10k. The automation builder covers the essential e-commerce workflows: abandoned cart, browse abandonment, welcome series, and re-engagement. It's not as sophisticated as Drip's tagging and branching, but for small to mid-size stores watching their budget, Sender covers 70% of Drip's use cases at 35% of the price.

Visit

Best for

Small stores wanting affordable e-commerce email

Pricing

Free up to 2,500 subs, ~$65/mo for 10k

Pros

Very affordable pricing
Generous free plan
Cart abandonment included
Email + SMS together
Easy to set up

Cons

Less powerful than Drip
Smaller company and ecosystem
Basic analytics
Limited advanced automation

What users say

View source reviews

Sebastian · Trustpilot

“Honestly, was skeptic at first because the pricing was so low, but the quality of the email services is really good. And if you need support Michael is always able to help you, even on the weekends!”

Robin Metz · Trustpilot

“Michael helped me with my DNS problems in a blink. Lightning fast and super friendly support! Highly appreciated!”

#18

4.3avg rating

HubSpot

All-in-OneEnterprise

The all-in-one CRM with email marketing built in. If you're outgrowing Drip and want CRM, landing pages, forms, social media, and analytics in a single platform, HubSpot bundles everything together.

The free CRM is genuinely useful, and the marketing hub starts at $20/month for basic email. Where Drip focuses narrowly on e-commerce email automation, HubSpot covers the entire marketing and sales funnel. The integration ecosystem is massive — over 1,000 native connections. The catch: serious marketing automation requires the Professional tier at $890/month, which is a huge jump from Drip. The e-commerce features are less specialized than Drip's, and the platform complexity grows fast. Best for businesses that have outgrown pure email marketing and need a full marketing stack, not just better email automation.

Visit

Best for

Teams wanting CRM + marketing in one platform

Pricing

Free CRM, $20/mo+ for marketing features

Pros

Full CRM included free
Email, landing pages, forms, social media
Massive integration ecosystem
Sales and marketing alignment
Great for larger teams

Cons

Professional tier is $890/month
E-commerce features less specialized than Drip
Complexity grows fast
Overkill for simple email needs

What users say

View source reviews

Charles KLHK · Trustpilot

“HubSpot has a lot of features, but it feels too complicated. There are so many menus and settings that it's hard to use, especially if you just want something straightforward. It can be powerful, but the complexity makes it frustrating.”

Kyrie Sutton · Trustpilot

“We switched from another CRM hoping for better automation and easier reporting. HubSpot CRM does deliver on basic automation and the workflow builder is fairly intuitive once you understand the logic. Still, there's a learning curve that caught us off guard.”

#19

4.1avg rating

Vero

SaaSAutomation

Behavioral email marketing that's been steady since 2012. If you want Drip-style event-triggered automation but for a SaaS or app-based business rather than e-commerce, Vero tracks user events and builds automations around product behavior.

The visual workflow builder supports multi-step sequences with conditional branches based on events, properties, and engagement. Push notifications are included alongside email, giving you a second channel Drip doesn't offer. At $54/month for 10k users, it's less than a third of Drip's price. The interface feels a bit dated compared to Drip's cleaner design, and there's no transactional email or e-commerce features. But for product-led companies that want behavioral automation without Customer.io's complexity or price tag, Vero is a proven, affordable middle ground.

Visit

Best for

Product-led teams wanting affordable behavioral email

Pricing

$54/mo for 10,000 users

Pros

Good event-based automation
Affordable pricing
Stable platform since 2012
Push notifications included
Visual workflow builder

Cons

Interface feels dated vs Drip
No e-commerce features
No transactional email
Smaller community

Why Consider Alternatives to Drip

Pricing has climbed significantly

Drip used to be affordable. Now at $184/month for 10,000 subscribers, it's not budget-friendly anymore. Many alternatives offer similar automation at lower prices.

E-commerce focus isn't for everyone

Drip is built for e-commerce with Shopify and WooCommerce integrations. If you run a SaaS, content business, or agency, you're paying for features you won't use. Purpose-built tools for your industry often work better.

Feature set has plateaued

Drip was innovative when it launched with powerful tagging and automation. But competitors have caught up. ActiveCampaign, Klaviyo, and Customer.io now offer equal or better automation.

No free plan for testing

Drip only offers a 14-day trial. No free tier to grow into. Alternatives like Brevo, MailerLite, and Mailchimp have free plans that let you test before committing.

Feature

Drip

Sequenzy

Klaviyo

ActiveCampaign

Brevo

MailerLite

Price at 10k subs

$184/mo

$49/mo

$175/mo

$79/mo

$25/mo*

$73/mo

Automation power

Excellent

Good

Excellent

Best

Good

E-commerce focus

Best

Good

Basic

SaaS focus

Limited

Best

Limited

Good

SMS included

Add-on

AI content

Free tier

When to Use Each Platform

Choose Sequenzy if...

You want AI to write your emails
You use Stripe for billing
You need marketing + transactional unified

Choose Stay with Drip if...

You run an e-commerce store
You've built complex automations you don't want to recreate
Drip's tagging system is central to your workflow
Budget isn't a major concern

Choose Klaviyo if...

You want the best e-commerce automation
You need SMS + email unified
Revenue attribution is critical
You use Shopify

Choose ActiveCampaign if...

You need automation + CRM together
Complex workflows are your priority
You want site tracking and lead scoring
You're not purely e-commerce

Choose Brevo if...

Budget is your top priority
You have a large list but send less frequently
You need email + SMS + chat affordable
Simple automation is enough

Why people leave Drip

Drip made waves when it launched with powerful visual automation and smart tagging. It was the sophisticated choice for e-commerce stores that outgrew Mailchimp. But times have changed, and so has Drip's position in the market. Pricing has climbed to $184/month for 10,000 subscribers — putting it in the same bracket as Klaviyo, which offers deeper e-commerce features. Meanwhile, the platform's e-commerce-first focus means SaaS companies, creators, and agencies are paying for Shopify integrations and cart abandonment flows they'll never use. The automation that once set Drip apart has been matched or exceeded by competitors at lower price points.

The price creep

Drip used to be the affordable powerful option. Now at $184/month for 10,000 subscribers, it's in the same tier as Klaviyo. When you're paying premium prices, you start asking if you're getting premium value. Many users find Klaviyo offers more e-commerce features at similar pricing.

Read more about choosing the right email platform for your business.

E-commerce tunnel vision

Drip doubled down on e-commerce after Leadpages acquired it. Great if you run a Shopify store. Not great if you run a SaaS, agency, or content business. You're paying for Shopify integrations, product recommendations, and cart abandonment flows you'll never use.

For SaaS companies, tools built specifically for SaaS like Sequenzy make more sense. Creators should look at ConvertKit vs Drip for a more focused comparison.

Competitors caught up

When Drip launched, its automation was genuinely ahead. Now ActiveCampaign matches it with a CRM included. Klaviyo exceeds it for e-commerce. Customer.io beats it for behavioral automation. The unique value proposition has narrowed. Check our Drip comparison page for detailed breakdowns.

The alternatives, honestly

If you want AI automation at a fair price: Sequenzy

Sequenzy is a good alternative for teams that want simpler, AI-powered email marketing. AI generates entire email sequences from goal descriptions. Native Stripe and Shopify integrations cover both SaaS and e-commerce use cases. At $29/month for 60,000 emails vs Drip's $184 for 10k contacts, the savings are significant. See our Drip comparison page for details.

If you want better e-commerce: Klaviyo

If you're leaving Drip because e-commerce features aren't good enough, Klaviyo is the upgrade. Best-in-class Shopify integration, sophisticated flows, predictive analytics, SMS included. More expensive but the features justify it for serious stores.

Check our Klaviyo comparison page for a detailed breakdown, or read Drip vs Klaviyo for a head-to-head.

If you want automation + CRM: ActiveCampaign

ActiveCampaign gives you Drip-level automation plus a built-in CRM, site tracking, and lead scoring. At $79/month for 10k contacts (Plus plan), it's significantly cheaper while offering more. Good for businesses beyond pure e-commerce. Learn more about smart segmentation capabilities.

If budget matters: Brevo, MailerLite, or Sender

Brevo offers unlimited contacts from $25/month with pay-per-email pricing. MailerLite is $73/month for 10k with a cleaner interface. Sender gives you e-commerce basics with a free plan for up to 2,500 subscribers. None match Drip's automation depth, but they cover 80% of use cases at 20-40% of the price.

If you're not e-commerce: Loops or Encharge

SaaS teams should check out Loops for clean, modern email with transactional email built in, or Encharge for powerful behavioral automation with native Stripe integration. Both are built for software companies and don't waste your money on shopping cart features.

The pricing comparison

At 10,000 subscribers/contacts:

Drip: $184/month (all features included)
Sequenzy: $49/month (SaaS focus + AI)
Klaviyo: $175/month (best e-commerce + SMS)
ActiveCampaign Plus: $79/month (automation + CRM)
MailerLite Growing Business: $73/month
Moosend: $64/month
Sender: ~$65/month
Brevo: ~$25/month base + per email
Flodesk: $38/month flat (unlimited)

Note: Drip and Klaviyo pricing has converged. If you're paying Drip prices for e-commerce, Klaviyo likely offers more value. See our pricing page for Sequenzy details.

When Drip is still the right choice

Drip wins if:

You've built complex automations you don't want to recreate
The tagging system is deeply integrated in your workflow
You're an e-commerce store comfortable with the pricing
You prefer Drip's cleaner interface over Klaviyo's complexity

Don't switch just because everyone's talking about alternatives. Migration has costs. If Drip is working well for your e-commerce business, the grass isn't necessarily greener. But if you're not e-commerce, or if you're questioning the value at current prices, the alternatives are genuinely competitive now.

Use our email validator tool to clean your list before migrating, and check your deliverability setup with our SPF checker and DMARC checker.

Frequently Asked Questions

All Pricing Tiers

2.5k emails/month: Free (Free annually)

15k emails/month: $19/month ($205/year annually)

60k emails/month: $29/month ($313/year annually)

120k emails/month: $49/month ($529/year annually)

300k emails/month: $99/month ($1069/year annually)

600k emails/month: $199/month ($2149/year annually)

1.2M emails/month: $349/month ($3769/year annually)

Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

19 Drip Alternatives Worth Considering

TL;DR

19 Best Drip Alternatives

Pros

Cons

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

Pros

Cons

What users say

Pros

Cons

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

What users say

Pros

Cons

Why Consider Alternatives to Drip

Feature Comparison

When to Use Each Platform

Why people leave Drip

The price creep

E-commerce tunnel vision

Competitors caught up

The alternatives, honestly

If you want AI automation at a fair price: Sequenzy

If you want better e-commerce: Klaviyo

If you want automation + CRM: ActiveCampaign

If budget matters: Brevo, MailerLite, or Sender

If you're not e-commerce: Loops or Encharge

The pricing comparison

When Drip is still the right choice

Frequently Asked Questions

What's the best Drip alternative for e-commerce?

What's the best Drip alternative for SaaS?

Why did Drip get so expensive?

Is Drip worth the price?

Drip vs Klaviyo: Which is better for e-commerce?

Drip vs ActiveCampaign: Which has better automation?

Does Drip have a free plan?

Can I use Drip for non-e-commerce?