About SnitchFeed
SnitchFeed is a social listening platform for B2B SaaS teams. It watches Reddit, X, LinkedIn, Bluesky and Hacker News for the conversations that matter to a sales or growth team: someone on Reddit asking for a tool recommendation, a LinkedIn post complaining about a competitor, a Hacker News thread comparing options. Snitch AI scores each mention for fit, and teams get them in a feed, in Slack, or by email.
That makes email a core part of the product, not just a marketing channel. SnitchFeed sends a high volume of transactional email: hourly, daily and weekly mention alert digests, one-time login codes, and team invites. On top of that sit the lifecycle emails that get every new trial user to their first listener.
Founder Parth Koshti had that split across two tools: Omnisend for marketing and a self-hosted Plunk for transactional email.
Why Omnisend wasn't a fit
Omnisend is built mainly for ecommerce stores, and SnitchFeed is a B2B SaaS product. The mismatch showed up everywhere:
- The API wasn't great, which matters when your product events are supposed to drive your email.
- The app was slow, and the UI was confusing. It was hard to understand what was actually happening in the account.
- Automations were limited. The workflows couldn't do what a SaaS onboarding flow needs.
Transactional email lived in a separate service, so lifecycle and transactional email were split across two tools with no single view.
Omnisend is built for ecommerce, and it showed. The API wasn't great, the app was slow, the UI was confusing, and the automations couldn't do what we needed. Sequenzy has been fantastic on all fronts.
Parth Koshti, Founder of SnitchFeed
Why Sequenzy
Sequenzy was better on every one of those fronts:
- A strong API. SnitchFeed's backend sends product events (signup, onboarding completed, first listener created, trial ended) straight to Sequenzy through the developer API, and each one can start or stop a sequence. Plan, trial dates and timezone stay in sync with the product.
- A UI that's a pleasure to use. It's fast, clear and good-looking, and the email designs turn out great.
- A deep feature set, from event-triggered sequences with stop conditions to segments, campaigns and analytics.
- A price point that's hard to beat.
Every SnitchFeed email was running on Sequenzy within a day.
Marketing and transactional, one account
Every email SnitchFeed sends now goes through Sequenzy.
Transactional: hourly, daily and weekly mention alert digests, login codes, invites and workspace alerts, sent through Sequenzy's transactional API from verified sending domains.
Marketing: lifecycle sequences triggered by product events, plus campaigns. For example, a four-email trial activation sequence starts when a user finishes onboarding and exits as soon as they leave the trial. A one-email nudge goes to users who finish onboarding but haven't created a listener after 24 hours, and it stops the moment they do.
Having both in one place means one set of domains, one contact list, and one view of everything a user has received.
We send a lot of transactional email: hourly, daily and weekly alerts, plus login codes and invites. The API and MCP made it really easy to integrate Sequenzy into SnitchFeed for both marketing and transactional email.
Working through Claude
Most of SnitchFeed's Sequenzy work happens through Claude, using Sequenzy's MCP server. Parth writes the plan for a sequence, Claude builds it in Sequenzy as a draft, and Parth reviews it and switches it on. He rarely opens the Sequenzy dashboard, except to look at segments or check analytics on marketing campaigns.
I do most of my work through Claude, so I rarely need to open Sequenzy unless I'm looking at segments or campaign analytics.
Support that ships
Parth asked whether Sequenzy could support organizations, with different roles for members. Nic put it together quickly, and within days organizations were set up and ready to use.
I love it for the incredible UI and UX, how well the email designs turn out, and the depth of the feature set. And it's really difficult to beat the price.