When should you choose Sequenzy?

1. You're a SaaS Founder on a Budget

ActiveCampaign starts at $189/month for 10,000 contacts on their Starter plan—and that plan has severe automation limitations (max 5 actions, no branching). To get full automation power, you need Plus ($239) or Pro ($419). Sequenzy costs $49/month for 10,000 subscribers with no feature restrictions. If you don't need enterprise automation, you're overpaying.

2. You Need Stripe Integration

Sequenzy connects directly to Stripe and syncs customer data, MRR, subscription status, and churn signals. You can trigger emails based on subscription events, failed payments, trial endings, and more. ActiveCampaign has basic payment integrations but isn't built for SaaS subscription management.

3. You Want Unified Transactional + Marketing

Sequenzy handles both transactional emails (password resets, receipts) and marketing campaigns in one platform. ActiveCampaign is marketing-focused—for transactional emails, they recommend their Postmark product (which they acquired), adding complexity and cost.

4. You Want Simplicity

ActiveCampaign is powerful but complex. The learning curve is steep—even their documentation admits automations can get overwhelming. If you just want to set up a welcome sequence and a few triggered emails without a week of learning, Sequenzy is more approachable.

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When should you stick with ActiveCampaign?

1. You Need Advanced Automations

ActiveCampaign's automation builder is genuinely industry-leading. 135+ triggers and actions. Multi-branch conditional logic. Goals and conversion tracking. Split testing within automations. We can't match this complexity. If your business runs on sophisticated automation sequences, ActiveCampaign is the power tool you need.

2. You Need a Built-in CRM

ActiveCampaign includes a sales CRM with deal pipelines, lead scoring, and task management. You can trigger emails based on deal stages and automatically move contacts through your pipeline. We don't have CRM features. If you need sales + marketing in one tool, ActiveCampaign delivers.

3. You Need Predictive Features

ActiveCampaign's predictive sending uses AI to send emails at the optimal time for each contact. Predictive content chooses which email variation each person sees. We don't have AI prediction features. For optimization at scale, ActiveCampaign is ahead.

4. You Need Multi-channel (SMS, Site Messages)

ActiveCampaign supports SMS marketing and on-site messages within the same platform. We're email-only. If you want to reach customers across channels with one tool, ActiveCampaign handles it.

5. You Want 900+ Integrations

ActiveCampaign connects natively with 900+ apps—CRMs, e-commerce, webinar platforms, you name it. We have about 20 integrations. If your tech stack requires specific connections, check ActiveCampaign's integration directory first.

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Honest Limitations of Sequenzy

• No CRM: We don't have deal pipelines, lead scoring, or sales management.
• Simpler automations: We don't have 135+ actions, goals, or split testing in automations.
• No predictive AI: No optimal send time prediction or predictive content.
• Email only: No SMS or on-site messages.
• No landing pages: You'll need a separate tool for landing pages.
• Smaller ecosystem: ~20 integrations vs 900+. Check if we have what you need.
• Fewer templates: ~20 templates vs ActiveCampaign's 900+ automation recipes.

Honest Limitations of ActiveCampaign

• Expensive: $189-665/month for 10k contacts. Costs scale fast.
• Starter plan is crippled: Max 5 automation actions, no branching logic. It's basically an autoresponder.
• Complex: Steep learning curve. Takes weeks to master. Not beginner-friendly.
• Not built for SaaS: No native Stripe subscription management or MRR tracking.
• Transactional requires add-on: Need Postmark separately for transactional emails.
• CRM add-on costs extra: Full CRM features cost $50-179/month on top.
• No free plan: Just a 14-day trial. Then you pay.