Overview

Shopify Email and Brevo are both budget-friendly options for Shopify stores, but they take different approaches.

Shopify Email is free and built into your store. Brevo is $25/month with unlimited contacts, SMS, and transactional email. The choice depends on whether you need SMS and more features, or whether free and simple is enough.

When Brevo Makes Sense

Brevo is the better choice when you have a large customer list (unlimited contacts), want SMS alongside email, or need transactional email for order confirmations and shipping updates. The $25/month covers all of this.

When Shopify Email Makes Sense

If you just need to send occasional campaigns and newsletters, Shopify Email does it for free. No reason to pay $25/month if you only use basic email sends.

A Better Option for Both Needs

For stores that want real e-commerce automation, Sequenzy gives you AI-built email sequences and native Shopify integration for $29/month. It includes transactional email like Brevo and better automation than either option.