Free built-in email vs affordable email and SMS
Shopify Email is free and basic. Sender offers email and SMS with decent automation from $15/month with a generous free tier (2,500 subscribers). Sender is a solid budget upgrade from Shopify Email if you want automation and SMS without enterprise pricing.
The main things that set these tools apart
Sender includes SMS alongside email, even on affordable plans. Shopify Email has no SMS.
Sender has decent automation with pre-built workflows. Shopify Email has minimal automation capability.
Shopify Email is native and pulls products automatically. Sender's Shopify integration is functional but not as deep.
Sender offers 2,500 subscribers and 15,000 emails/month free. Shopify Email's free 10k emails covers most small stores.
At 10,000 subscribers
The SaaS alternative
50,000 emails, unlimited subscribers
Side-by-side feature breakdown
When to choose each tool
Sequenzy's AI creates complete email sequences from a goal. More automation than Sender with less manual work.
Deeper Shopify integration than Sender with customer sync, order events, and abandoned cart tracking.
Both are $29/mo at 10k contacts. Sequenzy gives you AI automation and native Shopify integration. Sender gives you SMS and a generous free tier.
Shopify Email is free and basic. Sender is a budget email and SMS platform with a generous free tier. For stores that want to step up from Shopify Email without jumping to enterprise pricing, Sender is a solid option alongside Sequenzy and Omnisend.
Sender's free tier (2,500 subscribers, 15,000 emails) lets you test the platform fully before paying. The paid plans at $29/month include SMS and better automation than Shopify Email.
If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.
Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.
Yearly billing: All plans offer a 10% discount when billed annually.