Sendy's pricing page
Captured from sendy.co. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Sendy plan should you choose?
Start here
Sendy software
Cost-conscious self-hosters. It is the first tier to check when you only need the core Sendy workflow. Watch for: Hosting and SES are separate
Public price
$69
One-time fee for one installation.
Main upgrade
AI Assistant
Sendy users who want AI writing and report help. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Add-on to base product
Public price
$39
Optional one-time bundle price shown on the page.
High-volume or advanced
Installation service
Users who do not want to install Sendy themselves. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Hosting still required
Public price
$79
Optional one-time setup service.
What Sendy costs at your size
The cheapest plan that covers each size, from Sendy's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Technical newsletter with high volume
Sendy: $69 license plus SES usage.. Sequenzy: Hosted lifecycle SaaS platform.. Sendy can be very cheap if you can operate it.
Nontechnical marketing team
Sendy: Setup and maintenance may be painful.. Sequenzy: Hosted workflow with less operational burden.. Sequenzy is easier.
SaaS lifecycle automation
Sendy: Sendy has autoresponders, but lifecycle strategy is manual.. Sequenzy: Built for SaaS sequences.. Sequenzy is more focused.
What to watch for
Requires self-hosting and Amazon SES setup.
Each license is valid for one domain installation.
Major-version updates may require upgrade cost.
Costs beyond the headline price
- Amazon SES sending is billed separately by AWS at $1.6 per 10,000 emails.
- Each Sendy license is valid for installation on one domain only.
- Minor updates are free until the next major version, while major-version upgrades cost extra.
- The AI Assistant add-on and $79 installation service add to the upfront cost when selected.
- Self-hosting requires separate PHP and MySQL hosting plus ongoing server maintenance.
Sendy pricing is cheap if you can self-host
Sendy is a classic tradeoff: low software and sending cost, more operational responsibility.
The license price is only one part of the decision. A real Sendy budget also includes AWS SES setup, bounce and complaint handling, cron jobs, backups, server updates, deliverability monitoring, and the internal owner who keeps forms and unsubscribe flows working. If that owner already exists, Sendy can be extremely efficient for large newsletters.
If the team is trying to avoid self-hosting work, compare the operating model in Sequenzy vs Sendy and the broader Sendy alternatives guide. Those pages are more useful than comparing Sendy's license price against hosted tools at face value.
Sendy vs Sequenzy
Sendy is self-hosted newsletter software. Sequenzy is hosted SaaS lifecycle email.
Sendy vs Sequenzy
How Sendy compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Sendy is compelling for technical teams optimizing raw newsletter cost. Sequenzy is better when the goal is hosted SaaS lifecycle email and sequence strategy.
FAQ
Sources checked · Oct 8, 2026
Written by Nic Polotnianko, co-founder of Sequenzy, which appears in this comparison. How we compare tools