MailerLite Pricing Explained

What changed in 2026

If you are comparing MailerLite against an article written before mid-2026, the free plan you are reading about no longer exists. On 16 June 2026 MailerLite cut the free tier from 500 subscribers and 12,000 monthly emails to 250 subscribers and 2,500 monthly emails, and raised paid pricing across every subscriber band at the same time. From 13 August 2026, free accounts are also capped at 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website.

Free accounts did gain some ground: the seat limit went from 1 to 2, and previously paid features such as custom campaign and landing page templates, the HTML editor, blogs, and promotional pop-ups became available. The trade is more capability on a much smaller allowance.

The practical effect is that MailerLite is no longer the most generous free plan in the category, and a list that used to sit comfortably inside the free tier may now need a paid plan. If free sending is your main criterion, compare current allowances in our guide to the best free email marketing tools rather than assuming last year's limits still apply.

What MailerLite costs as your list grows

Both paid plans are priced by subscriber count, so the headline price tells you very little on its own. These are the anchor points worth knowing:

Two things follow from that shape. The Comfort send allowance is a multiple of your subscriber tier rather than a flat number, so a list you email frequently can hit the send ceiling well before the subscriber ceiling. And because Power is subscriber-priced despite its unlimited sending, moving to Power solves a volume problem but never a database-size problem.

Paying annually saves 10%. Prices move with MailerLite's live slider, so treat the anchors above as the shape of the curve and confirm your exact tier before you budget.

MailerLite pricing is simple until your audience grows

MailerLite is easy to understand at a small scale. You get a real free plan, then paid tiers unlock more templates, automation, support, and usage. The important detail is that pricing follows subscriber count, not just how many emails you actually send.

For newsletters and small-business marketing, that is normal. For SaaS, it can be awkward because your product database may be much larger than the group you actively email each month.

The Comfort versus Power decision should be based on operational limits, not only price. Comfort is enough when you need a friendly editor and a controlled number of assets. Power is more realistic when automations, seats, sends, forms, and support become part of daily marketing operations. For SaaS teams, neither tier changes the bigger question: should cost follow subscribers or actual lifecycle communication?

The MailerLite alternatives guide and MailerLite comparison are useful if you are deciding between approachable newsletter software and SaaS-specific email workflows. MailerLite can be the right tool for small-business marketing while still being the wrong pricing model for a large product database.

MailerLite vs Sequenzy

MailerLite is better if you need landing pages, forms, simple websites, and a friendly newsletter editor. Sequenzy is better if your email program is mostly onboarding, activation, trial conversion, dunning, reactivation, and product-event messaging.

Choose MailerLite when the email tool also needs to cover creator pages, forms, newsletter assets, and simple commerce. Choose Sequenzy when user behavior and billing state should drive the message plan.