MailerLite's pricing page
Captured from mailerlite.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which MailerLite plan should you choose?
Start here
Free
Testing MailerLite or running a very small newsletter. It is the first tier to check when you only need the core MailerLite workflow. Watch for: MailerLite logo remains
Public price
$0
Up to 250 subscribers and 2,500 monthly emails.
Main upgrade
Comfort
Solopreneurs and small teams that want the full toolkit with sensible limits. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Limited automations, forms, sites, and seats compared with Power
Public price
From $12/mo
Subscriber-based paid plan.
High-volume or advanced
Enterprise
Larger senders that need dedicated support and deliverability services. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Sales-led pricing
Public price
Custom
Custom plan for businesses with over 200,000 subscribers.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Creator with a small newsletter
MailerLite: Free or low paid tier. Sequenzy: Free if send volume stays under the free email allowance. MailerLite is stronger if landing pages and creator tools matter more than SaaS events.
SaaS with 50,000 users but moderate sending
MailerLite: Subscriber count can drive cost up. Sequenzy: Email-volume pricing with unlimited contacts. Sequenzy is easier to budget when many product users receive only occasional lifecycle email.
Small business using websites, forms, and popups
MailerLite: Comfort or Power. Sequenzy: Email-focused rather than site/form suite. MailerLite is better for general small-business marketing assets.
What to watch for
The free plan is useful but small, especially if your list grows quickly.
Comfort has practical limits on automations, forms, landing pages, and user seats.
MailerLite is not designed around product events, billing state, or transactional SaaS lifecycle email.
MailerLite pricing is simple until your audience grows
MailerLite is easy to understand at a small scale. You get a real free plan, then paid tiers unlock more templates, automation, support, and usage. The important detail is that pricing follows subscriber count, not just how many emails you actually send.
For newsletters and small-business marketing, that is normal. For SaaS, it can be awkward because your product database may be much larger than the group you actively email each month.
The Comfort versus Power decision should be based on operational limits, not only price. Comfort is enough when you need a friendly editor and a controlled number of assets. Power is more realistic when automations, seats, sends, forms, and support become part of daily marketing operations. For SaaS teams, neither tier changes the bigger question: should cost follow subscribers or actual lifecycle communication?
The MailerLite alternatives guide and MailerLite comparison are useful if you are deciding between approachable newsletter software and SaaS-specific email workflows. MailerLite can be the right tool for small-business marketing while still being the wrong pricing model for a large product database.
MailerLite vs Sequenzy
MailerLite is better if you need landing pages, forms, simple websites, and a friendly newsletter editor. Sequenzy is better if your email program is mostly onboarding, activation, trial conversion, dunning, reactivation, and product-event messaging.
Choose MailerLite when the email tool also needs to cover creator pages, forms, newsletter assets, and simple commerce. Choose Sequenzy when user behavior and billing state should drive the message plan.
MailerLite vs Sequenzy
How MailerLite compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
MailerLite is a strong budget-friendly marketing tool for small businesses and creators. Sequenzy is the better choice when your "subscribers" are really SaaS users and the cost should follow email volume rather than database size.
FAQ
Sources checked · Jun 17, 2026