Overview

Sendy and Flodesk represent opposite philosophies. Sendy is for technical users who want to minimize costs through self-hosting. Flodesk is for creative professionals who want stunning emails without technical work. The choice usually comes down to who you are.

Different Users, Different Needs

Sendy targets developers and technical marketers. Flodesk targets creative professionals, coaches, and lifestyle brands. A developer sending newsletters chooses differently than a photographer building a client list.

Sendy's Cost Advantage

At 25,000 subscribers, Sendy costs $5-10/month (Amazon SES fees only). Flodesk costs $38/month flat. Over a year, that's $350+ in savings. At higher volumes, Sendy maintains its cost advantage.

Flodesk's Design Advantage

Flodesk templates are stunning. They're designed by professionals and make any email look premium. Sendy templates are dated and basic. For brands where visual perception matters, Flodesk delivers quality that Sendy cannot match.

Flat Pricing Appeal

Flodesk charges $38/month regardless of subscriber count. At 100k subscribers, you pay the same as 1k. This is unusual and valuable for growing lists. Sendy's SES costs scale with volume, though they remain cheap.

Technical Reality

Sendy requires server setup, Amazon SES configuration, DNS records, and ongoing maintenance. Flodesk is sign-up-and-design. The time spent on Sendy infrastructure could be spent on your creative work.

For SaaS Companies

Neither Sendy nor Flodesk is built for SaaS. Sendy lacks modern automation. Flodesk targets creatives, not software companies. For SaaS with Stripe billing and event-based automation, consider Sequenzy.

Making the Choice

Choose Sendy if you're technical, prioritize cost savings, and can live with dated design. Choose Flodesk if you're a creative professional who wants beautiful emails without server management. For SaaS companies, consider Sequenzy.