Overview

Sendy and Loops represent different approaches to email marketing. Sendy is a proven, cost-effective self-hosted tool. Loops is a modern platform built specifically for SaaS companies. See our Loops comparison for more context.

Different Eras of Email

Sendy was built for a different era. It's PHP-based, requires self-hosting, and has basic automation. Loops is built for modern SaaS with event-based triggers, user properties, and clean APIs. The technology gap is significant.

Sendy's Cost Advantage

At 10,000 contacts, Sendy costs $1-5/month (Amazon SES fees only). Loops costs $149/month. Over a year, that's $1,700+ in savings. For budget-conscious senders with basic needs, Sendy's economics are compelling.

Loops' Modern Approach

Loops has event-based automation, user properties, product analytics integrations, and a developer-first API. You can trigger emails based on in-app behavior, not just email engagement. For product-led SaaS, this is the expected standard.

Technical Trade-offs

Sendy requires server administration, PHP hosting, and Amazon SES configuration. Loops is sign-up-and-go. The time spent on Sendy infrastructure could be spent on your product. But the cost savings are real.

Developer Experience

Loops has clean documentation, modern REST API, and good SDKs. Sendy has dated architecture and manual processes. For modern development teams, Loops integrates more naturally into your stack.

For SaaS with Stripe

Neither Sendy nor Loops has native Stripe integration. If payment-triggered automation is important for your SaaS, consider Sequenzy. We connect directly to Stripe for subscription-aware emails and revenue attribution.

Making the Choice

Choose Sendy if you're technical, have basic email needs, and want to minimize costs. Choose Loops if you're building a modern SaaS and want event-based automation with clean developer experience. For SaaS with Stripe billing, consider Sequenzy.