Amazon SES's pricing page
Captured from aws.amazon.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Amazon SES plan should you choose?
Start here
Essentials
Teams starting with SES who want basic sending with deliverability insights. It is the first tier to check when you only need the core Amazon SES workflow. Watch for: Higher per-email rate than a la carte at low volume
Public price
$0.16 / 1,000 emails (0-10M)
No monthly fee; then $0.14 per 1,000 for 10-100M and $0.11 per 1,000 above 100M, applied marginally.
Main upgrade
Pro
Growing senders needing dedicated infrastructure and reputation protection. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Monthly fee applies even at low volume
Public price
$105/mo plus usage
$105 per account per region per month plus $0.22 per 1,000 for 0-10M, $0.17 for 10-100M, and $0.12 above 100M.
High-volume or advanced
A la carte
Developers sending transactional or application email without a plan fee. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Requires technical setup and monitoring
Public price
$0.10 / 1,000 emails
Pay only for what you use with no minimum fees; $0.12 per GB of attachment data sent.
What Amazon SES costs at your size
The cheapest plan that covers each size, from Amazon SES's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Developer sending 50,000 transactional emails/mo
Amazon SES: About $5/mo in SES sending fees ($0.10 per 1,000), plus AWS data costs. Sequenzy: Higher-level lifecycle platform rather than raw infrastructure. SES wins on raw infrastructure cost for pure transactional sending.
SaaS team needing onboarding and retention flows
Amazon SES: SES sending is cheap, but you build the entire workflow layer. Sequenzy: Built-in SaaS lifecycle emails, sequences, and analytics. Sequenzy reduces product and marketing implementation burden.
High-volume sender (5M emails/mo) with a dedicated IP
Amazon SES: About $500/mo sending plus $24.95/mo per dedicated IP and data fees. Sequenzy: Compare only if lifecycle workflow is part of the need. SES is cheapest when engineering can own the stack.
What to watch for
SES is not a marketer-friendly campaign platform out of the box.
Deliverability, templates, analytics, preferences, and lifecycle logic require more setup.
Dedicated IP ($24.95/mo) and data-transfer ($0.12/GB) costs add to the headline $0.10 per 1,000 rate.
Costs beyond the headline price
- Attachment data costs $0.12 per GB on top of the per-email sending rate.
- Pro adds $105 and Enterprise adds $500 per account per region per month before any sending fees.
- Managed dedicated IPs cost $15 per month per account plus a tiered per-email fee starting at $0.08 per 1,000.
- Virtual Deliverability Manager, Email Validation at $0.01 per API validation, Global Endpoints at $0.03 per 1,000, archiving, and Mail Manager ingress endpoints raise the bill when enabled.
- EC2 compute, S3 storage, SNS notifications, and CloudWatch metrics used around SES are billed separately.
Amazon SES pricing is cheap because it is infrastructure
SES can look dramatically cheaper than email marketing platforms because you are mostly buying sending infrastructure. That is useful for technical teams, but it also means more implementation responsibility.
If you need templates, lifecycle campaigns, analytics, unsubscribe logic, preference management, and sequence strategy, SES is only one part of the system.
A realistic SES budget includes the surrounding application work: event tracking, template rendering, unsubscribe pages, preference center, suppression handling, bounce/complaint monitoring, deliverability tooling, and reporting. SES can still be the cheapest sending layer, but the team pays in engineering ownership.
Use Amazon SES alternatives to compare delivery infrastructure. Use Sequenzy vs Amazon SES when deciding whether raw AWS sending is enough or whether the team needs a managed lifecycle email product.
Amazon SES vs Sequenzy
Amazon SES is a sending service. Sequenzy is a SaaS lifecycle email platform.
Amazon SES vs Sequenzy
How Amazon SES compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Amazon SES is excellent low-cost email infrastructure for technical teams. Sequenzy is better when you want a SaaS lifecycle email product rather than a raw AWS sending service.
FAQ
Sources checked · Oct 8, 2026
Written by Nic Polotnianko, co-founder of Sequenzy, which appears in this comparison. How we compare tools