Overview

Sendy and Brevo (formerly Sendinblue) both target cost-conscious email marketers, but with opposite approaches. Sendy maximizes savings through self-hosting. Brevo offers affordable SaaS with multichannel features. See our Brevo comparison for more alternatives.

The Core Trade-off

Sendy saves money but costs time. Brevo saves time but costs money. The right choice depends on your technical skills and how you value the trade-off between cost savings and convenience.

Sendy's Cost Advantage

At 100,000 emails/month, Sendy costs roughly $10 (Amazon SES fees only). Brevo would charge $89-129 for similar volume. Over a year, that's $900-1,400 in savings. At higher volumes, savings become even more significant.

Brevo's Feature Advantage

Brevo offers visual automation builders, multichannel marketing (SMS, WhatsApp, live chat), built-in CRM, landing pages, and modern templates. Sendy offers basic campaigns, simple autoresponders, and dated interfaces. The feature gap is substantial.

Multichannel Matters

If you want to combine email with SMS or WhatsApp, Brevo includes this natively. Sendy is email-only. Adding SMS to a Sendy setup means integrating separate services, which adds complexity and cost.

Technical Reality

Sendy requires server administration skills. You need PHP/MySQL hosting, Amazon SES with production access, DNS configuration, and ongoing maintenance. Brevo is sign-up-and-start with automatic updates.

For SaaS Companies

Neither platform is built specifically for SaaS. Sendy lacks the automation modern SaaS needs. Brevo is general-purpose without Stripe integration. For subscription businesses wanting payment-triggered automation, consider Sequenzy.

Making the Choice

Choose Sendy if you're technical, sending high volumes, have basic email-only needs, and want to minimize costs. Choose Brevo if you want modern features, multichannel marketing, and no server hassle. For SaaS companies, consider Sequenzy.