In the order they arrived, from the first email after signup.
How often, when and how Zappos emails its subscribers, measured from every email we received.
Every email Zappos sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 6
2 days later
Day 7
Day 8
Day 9
Day 10
Every subject line and preview text, in the order they arrived.
We captured 22 emails from Zappos after signing up, mostly sale / discount, product launch and seasonal campaign emails.
10% of its emails arrived on the day we signed up, its designs lean yellow and 64% of its emails use product grid.
Its subject lines run about 36 characters.
