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Email examplesBrandsZapposProduct launch

Zappos shearling shoe collection promotion

Zappos spotlights shearling footwear from several brands, presenting a curated selection of soft, cozy styles. The email is built around browsing the featured shoes rather than a discount or event.

Zappos

Day 21 after signup

PSA: You’re about to pet your shoes 🐑

Fluffy shearling, the softest suede & more

Why it works

  • Use a playful subject line to make a familiar product detail feel vivid and memorable.
  • Group related products from different brands around one clear theme so readers can browse a focused assortment.
  • Keep product names and category details close to each item to make the selection easy to scan.

How it is built

  1. Category navigation
  2. Shearling shoe selection
  3. Brand and style details
  4. Company and policy footer
Email copy

Shoes Performance Kids Sale Birkenstock Arizona Platform Flex Shearling - Suede Women's COACH Sculpted C Shearling Mary Jane with Pave C Women's rag & bone Carter Mules Shearling Women's Women Men Kids Account Help & Support © 1998 - 2026 Zappos.com LLC or its affiliates. 400 E Stewart Ave Las Vegas, Nevada 89101 ID:AGBYWK55NIEU5VX66QGAJBM5AIVQ Privacy Policy Unsubscribe View Web Version

Brand
Zappos
Industry
Ecommerce · Footwear and apparel
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Sun, 12:09 PM UTC
From
Zappos <cs@emails.zappos.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 20 links
Length
57 words · Under a minute
Images
6, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Univers, Helvetica Neue
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
  • #bdbdbd
Light emails

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