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Email examplesBrandsZapposProduct launch

Zappos HOKA product launch email

Highlights HOKA’s cloud-like comfort in the Glimmers style. The email also includes shoe and category navigation for browsing.

Zappos

Day 8 after signup

HOKA’s cloud-like comfort, now in Glimmers ✨

You’ll barely feel the pavement

Why it works

  • Pair a familiar product benefit with a specific new style to make the launch angle clear.
  • Keep browsing options easy to find with category navigation and visible product listings.

How it is built

  1. Category navigation
  2. Featured shoe listings
  3. Brand and product details
  4. Account and support links
  5. Legal footer
Email copy

Shoes Performance Kids Sale Mizuno Wave Rider 30 Uni Tsukiakari Unisex ASICS GT-2000 15 Lite-Show Women's Brooks Ghost Max 4 Women's Women Men Kids Account Help & Support © 1998 - 2026 Zappos.com LLC or its affiliates. 400 E Stewart Ave Las Vegas, Nevada 89101 ID:AGBYWK55NIEU5VX66QGAJBM5AIVQ Privacy Policy Unsubscribe View Web Version

Brand
Zappos
Industry
Ecommerce · Footwear and apparel
Type
Promotional
Email
Product launch
Sent
Day 8 after signup
Sent at
Mon, 12:10 PM UTC
From
Zappos <cs@emails.zappos.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 23 links
Length
51 words · Under a minute
Images
9, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Univers, Verdana
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
  • #bdbdbd
Light emails

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