Zappos Steve Madden footwear spotlight

Why it works

• Lead with a distinctive brand-focused subject to make a product assortment feel like a curated feature.
• Keep the body centered on the featured styles so readers can move quickly from discovery to shopping.
• Use category navigation to offer alternate shopping paths without distracting from the main assortment.

How it is built

1. Category navigation
2. Brand spotlight
3. Featured shoe styles
4. Shop categories
5. Footer and unsubscribe