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Email examplesBrandsZapposSale / discount

Zappos 20% off sale email

Promotes 20% off thousands of styles. The email includes shopping-category links and a reference to the promotion terms.

Zappos

Sep 27, 2026

20% OFF thousands of styles

Win the Season Sale > Sunday scaries

Why it works

  • Lead with the discount and the breadth of the selection so the offer is clear at a glance.
  • Keep shopping categories easy to find, then make promotion terms and email preferences accessible in the footer.

How it is built

  1. Shopping category links
  2. Promotion terms note
  3. Brand legal footer
  4. Unsubscribe and web view
Email copy

Shoes Performance Kids Sale Women Men Kids Account Help & Support *Full Terms and Conditions including Qualifying Products available here Zappos Promotion Terms & Conditions © 1998 - 2026 Zappos.com LLC or its affiliates. 400 E Stewart Ave Las Vegas, Nevada 89101 ID:AGBYWK55NIEU5VX66QGAJBM5AIVQ Privacy Policy Unsubscribe View Web Version

Brand
Zappos
Industry
Ecommerce · Footwear and apparel
Type
Promotional
Email
Sale / discount
Sent
Sep 27, 2026
Sent at
Sun, 7:11 PM UTC
From
Zappos <cs@emails.zappos.com>
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 21 links
Length
47 words · Under a minute
Images
6, incl. a GIF
Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
Helvetica, Univers, Verdana
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
  • #bdbdbd
Light emails

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