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Email examplesBrandsZapposProduct launch

Zappos Hunter rain boot collection email

Zappos spotlights Hunter rain boots with a selection of styles for women. The email presents the products within the brand’s footwear navigation.

Zappos

Day 24 after signup

The Hunter legacy lives on ☔

Rain boots you know & love

Why it works

  • A nostalgic subject line gives the product feature a clear theme before the reader sees the styles.
  • Showing several options together makes it easy to compare products without lengthy descriptions.
  • Keep category navigation and support links available while giving the featured collection the main focus.

How it is built

  1. Category navigation
  2. Hunter collection feature
  3. Product selection
  4. Account and support links
  5. Legal footer
Email copy

Shoes Performance Kids Sale Hunter Hadley Women's Hunter Giulias Women's Hunter Giania Women's Women Men Kids Account Help & Support © 1998 - 2026 Zappos.com LLC or its affiliates. 400 E Stewart Ave Las Vegas, Nevada 89101 ID:AGBYWK55NIEU5VX66QGAJBM5AIVQ Privacy Policy Unsubscribe View Web Version

Brand
Zappos
Industry
Ecommerce · Footwear and apparel
Type
Promotional
Email
Product launch
Sent
Day 24 after signup
Sent at
Wed, 12:09 PM UTC
From
Zappos <cs@emails.zappos.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 20 links
Length
43 words · Under a minute
Images
6
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Univers, Helvetica Neue
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
  • #bdbdbd
Light emails

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