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Email examplesBrandsZapposProduct launch

Zappos Brooks Ghost Max 4 product email

Spotlights the Brooks Ghost Max 4 as a comfortable daily trainer. The email also provides links to browse footwear categories and other running shoes.

Zappos

Day 9 after signup

The Brooks Ghost Max 4 makes every mile easier

A daily trainer that checks all the boxes

Why it works

  • Lead with the product name and a simple benefit to make the email's focus clear.
  • Reinforce the product angle with a short preview line that frames its everyday use.
  • Offer nearby category and product links for readers who want to browse alternatives.

How it is built

  1. Category navigation
  2. Featured shoe message
  3. Related shoe links
  4. Support and legal footer
Email copy

Shoes Performance Kids Sale ASICS GT-2000 15 Lite-Show Men's Nike Vomero Plus Women's HOKA Arahi 9 Women's Women Men Kids Account Help & Support © 1998 - 2026 Zappos.com LLC or its affiliates. 400 E Stewart Ave Las Vegas, Nevada 89101 ID:AGBYWK55NIEU5VX66QGAJBM5AIVQ Privacy Policy Unsubscribe View Web Version

Brand
Zappos
Industry
Ecommerce · Footwear and apparel
Type
Promotional
Email
Product launch
Sent
Day 9 after signup
Sent at
Tue, 12:09 PM UTC
From
Zappos <cs@emails.zappos.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 24 links
Length
47 words · Under a minute
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Helvetica, Verdana, Univers
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
  • #bdbdbd
Light emails

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