Zappos
Day 23 after signup
When the invite says “dress up”
Turn to Tommy Hilfiger & Kenneth Cole Reaction
Why it works
- Use a recognizable occasion as the subject angle to make product recommendations feel relevant.
- Pair a focused selection of products with clear category navigation so readers can explore further.
How it is built
- Shopping navigation
- Occasion-led subject
- Featured shoe listings
- Account and support links
- Legal footer
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