Day 0
Day 3
Day 3
+2 more
Sequence · 5 emails over 6 days
Its sequences first, then every email: standalone ones, then the emails from its sequences, each in the order they arrived.
Sequence · 5 emails over 6 days
Day 6 after signupPart of a sequence
How often, when and how Superdry emails its subscribers, measured from every email we received.
Every email Superdry sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 5
2 days later
Day 6
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Superdry after signing up, mostly sale / discount, activation nudge and onboarding emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up, it sends with Mailgun, its designs lean red and 86% of its emails use discount code.
Its subject lines run about 26 characters.