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Email examplesBrandsSuperdrySale / discount

Superdry seasonal sale email

Promotes seasonal bestsellers with discounts of up to 50% and links to shop menswear, womenswear, and specific clothing categories. It also highlights shopping services and offers a way to update email preferences.

Superdry

Day 27 after signup

Cold-Weather Bestsellers, Up to 50% Off

Bestselling styles designed for the season ahead

Why it works

  • Lead with the seasonal offer so the main reason to shop is clear right away.
  • Follow the headline with category links to help readers quickly find relevant styles.
  • Place preference controls and practical shopping benefits after the main shopping content.

How it is built

  1. Category navigation
  2. Discount headline
  3. Seasonal collection intro
  4. Category shopping links
  5. Preference update prompt
  6. Service benefits and footer
Email copy

Jackets SWEATS Polos WOMENSWEAR Shop up to 50% off Shop up to 50% off Explore The Collections Uncover our curated edits and seasonal styles. Shop Jackets Shop Hoodies & Sweatshirts shop knitwear SHOP SHIRTS SHOP TOPS Shop T-shirts Update Your Preferences Emails not quite right? Save your preferences below and we'll tailor them to better suit you. Tell us what you're interested in. MENSWEAR WOMENSWEAR Free Returns To Store Free Click & Collect* Checkout Faster Gift Cards *Selected lines only. While stocks last. Offer cannot be used in conjunction with any other promotions. See full terms and conditions online. Superdry.com is a site operated by Supergroup Internet Limited Registered in England and Wales under number 07139044. Registered office: Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. VAT Registration No. GB974823775 Online Version Privacy Policy Get Help Unsubscribe

Brand
Superdry
Industry
Other · Fashion and apparel
Type
Promotional
Email
Sale / discount
Sent
Day 27 after signup
Sent at
Fri, 7:28 PM UTC
From
Superdry & Co <email@superdry-plc.com>
Sent with
Mailgun
Product grid
All sale / discount email examples

Breakdown

Main button
“Shop up to 50% off”
Calls to action
4 buttons, 52 links
Length
136 words · Under a minute
Images
23
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
utopia, neue-haas-grotesk-display, neue-haas-grotesk-text
Dark mode
Custom dark styles

Colors

  • #840501
  • #fefefe
  • #808080
  • #000000
  • #e8e2de
Red emailsLight emails

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