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Email examplesBrandsSuperdryProduct launch

Superdry new arrivals campaign

Showcases Superdry’s winter-ready clothing, including jackets, knitwear, and relaxed styles. It directs shoppers to new arrivals and individual product categories.

Superdry

Day 31 after signup

New Arrivals: The Winter-Ready Wardrobe

From statement jackets to premium knits and relaxed hoodies

Why it works

  • Lead with a seasonal angle to give a broad collection of products a clear theme.
  • Follow the main shop link with category-specific options so readers can browse the styles they want.

How it is built

  1. Seasonal collection headline
  2. Category navigation
  3. New arrivals CTA
  4. Collection category links
  5. Preference controls
  6. Service and legal footer
Email copy

Jackets SWEATS Polos WOMENSWEAR Shop New In Explore The Collections Uncover our curated edits and seasonal styles. Shop Jackets Shop Hoodies & Sweatshirts shop knitwear SHOP SHIRTS SHOP TOPS Shop T-shirts Update Your Preferences Emails not quite right? Save your preferences below and we'll tailor them to better suit you. Tell us what you're interested in. MENSWEAR WOMENSWEAR Free Returns To Store Free Click & Collect* Checkout Faster Gift Cards *Selected lines only. While stocks last. Offer cannot be used in conjunction with any other promotions. See full terms and conditions online. Superdry.com is a site operated by Supergroup Internet Limited Registered in England and Wales under number 07139044. Registered office: Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. VAT Registration No. GB974823775 Online Version Privacy Policy Get Help Unsubscribe

Brand
Superdry
Industry
Other · Fashion and apparel
Type
Promotional
Email
Product launch
Sent
Day 31 after signup
Sent at
Tue, 7:33 PM UTC
From
Superdry & Co. <email@superdry-plc.com>
Sent with
Mailgun
Product grid
All product launch email examples

Breakdown

Main button
“Shop New In”
Calls to action
3 buttons, 48 links
Length
129 words · Under a minute
Images
20
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
utopia, neue-haas-grotesk-display, neue-haas-grotesk-text
Dark mode
No custom styles

Colors

  • #063a5a
  • #fefefe
  • #808080
  • #000000
  • #e8e8e8
Blue emailsLight emails

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