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Email examplesBrandsSuperdrySeasonal campaign

Superdry autumn new arrivals campaign

Showcases Superdry’s autumn styles and directs shoppers to new arrivals and clothing categories. It also highlights preference settings and shopping services.

Superdry

Day 19 after signup

Autumn New Arrivals

The latest looks, ready to discover

Why it works

  • Lead with the seasonal collection angle so readers immediately understand what the campaign features.
  • Offer category-specific shopping links after the introduction to make it easy to browse by clothing type.
  • Place preference settings and practical shopping benefits after the main merchandise content, keeping the focus on discovery.

How it is built

  1. Category links
  2. Seasonal collection intro
  3. Shop category links
  4. Preference settings prompt
  5. Shopping benefits
  6. Footer and legal details
Email copy

Jackets SWEATS Polos WOMENSWEAR Shop New In Explore The Collections Uncover our curated edits and seasonal styles. Shop Jackets Shop Hoodies & Sweatshirts shop knitwear SHOP SHIRTS SHOP TOPS Shop T-shirts Update Your Preferences Emails not quite right? Save your preferences below and we'll tailor them to better suit you. Tell us what you're interested in. MENSWEAR WOMENSWEAR Free Returns To Store Free Click & Collect* Checkout Faster Gift Cards *Selected lines only. While stocks last. Offer cannot be used in conjunction with any other promotions. See full terms and conditions online. Superdry.com is a site operated by Supergroup Internet Limited Registered in England and Wales under number 07139044. Registered office: Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. VAT Registration No. GB974823775 Online Version Privacy Policy Get Help Unsubscribe

Brand
Superdry
Industry
Other · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 19 after signup
Sent at
Thu, 6:59 PM UTC
From
Superdry & Co <email@superdry-plc.com>
Sent with
Mailgun
All seasonal campaign email examples

Breakdown

Main button
“Shop New In”
Calls to action
3 buttons, 48 links
Length
129 words · Under a minute
Images
20
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
utopia, neue-haas-grotesk-display, neue-haas-grotesk-text
Dark mode
No custom styles

Colors

  • #063a5a
  • #fefefe
  • #808080
  • #000000
  • #e8e8e8
Blue emailsLight emails

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