Adore Me email examples

The first email is a clear incentive: "15% OFF Your Order", with preview text that says the discount can be stacked with current sales. The second is an account welcome, "It's Official! Welcome to Adore Me ❣️", with subscription preferences, rewards, shipping information, and legal terms inside the email.

That opening gives subscribers both an offer and practical orientation. It also establishes the offer before the onboarding emails shift into product education. If you want a welcome flow to do more than confirm signup, give the first email a concrete offer and let the next one explain how the relationship works.

The automated Adore Me onboarding sequence contains five emails. After the two welcomes, an onboarding email on day 1 teaches lingerie basics with "From the Experts: Lingerie 101". Its preview text promises help with the right look, feel, and fit, supporting the educational focus.

The next onboarding email, on day 2, introduces bestselling styles with "Allow Us to Introduce You to the Bestsellers ❤️". On day 4, "Inside: Your Favorite Bras, Panties, Swimwear, and More" broadens the product path across categories. This is a useful progression to copy: answer a beginner question, direct attention to popular styles, then make more of the catalog easy to browse. The day 4 email is the one that uses a product grid, so the merchandising treatment is tied to the broader category message rather than every onboarding send.

Adore Me adds a seasonal campaign and a sale email on day 6. "GRAB YOUR BOO 👻" frames moody lingerie around Friday, date night, and spooky season. The other message introduces app-only savings with "RSVP Requested: (H)appy Hour Savings 📲", whose preview text says the offer ends tonight. That email is the only one with a countdown.

The next email, on day 7, follows with "Join Us for (H)appy Hour!" and preview text promising an extra 25% off tonight only on the app. The emails move from an event invitation and deadline to a direct offer while retaining the app-only condition. For your own flow, give repeated sale sends different jobs, and use a countdown only where a real end time is stated.

Adore Me’s subject lines include plain benefit language, editorial guidance, and playful event language. "15% OFF Your Order" is immediately scannable, while "From the Experts: Lingerie 101" sets an educational frame. Half of the subject lines use an emoji, including the welcome, bestseller, seasonal, and app-event messages.

The preview texts generally add shopping context or timing instead of repeating the subject. They mention stackability, product categories, fit, bestselling styles, seasonal occasions, and app-only timing. That gives you a simple subject-preview formula to borrow: make the subject carry the hook, then use the preview to clarify the benefit, product scope, or cutoff.