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Email examplesBrandsSuperdrySale / discount

Superdry shirt collection promotion

Superdry highlights new menswear and womenswear shirts alongside a 10% discount code with a stated expiry. The email links to shirt collections and other apparel categories.

Superdry

Day 10 after signup

The Shirt Edit

Elevated staples, easy to wear

Why it works

  • Pair a focused product theme with a clear incentive so the offer feels connected to the collection being promoted.
  • State the discount deadline near the offer, then give shoppers several relevant category paths to explore.

How it is built

  1. New arrivals links
  2. Discount and deadline
  3. Shirt shopping CTA
  4. Collection category links
  5. Shopping benefits
  6. Legal and unsubscribe
Email copy

Men's New In Women's New In Expires In 3 Days YOUR 10% DISCOUNT CODE* SD77VLNKSKGY SHOP ALL SHIRTS Explore The Collections Uncover our curated edits and seasonal styles. Shop Jackets Shop Hoodies & Sweatshirts shop knitwear SHOP SHIRTS SHOP TOPS Shop T-shirts Update Your Preferences Emails not quite right? Save your preferences below and we'll tailor them to better suit you. Tell us what you're interested in. MENSWEAR WOMENSWEAR Free Returns To Store Free Click & Collect* Checkout Faster Gift Cards *10% off code valid until 09/10/2026. Available online at www.superdry.com on full-price products only, not available on concept collections. For full terms and conditions click here. Superdry.com is a site operated by Supergroup Internet Limited Registered in England and Wales under number 07139044. Registered office: Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. VAT Registration No. GB974823775 Online Version Privacy Policy Get Help Unsubscribe

Brand
Superdry
Industry
Other · Fashion and apparel
Type
Promotional
Email
Sale / discount
Sent
Day 10 after signup
Sent at
Tue, 6:40 PM UTC
From
Superdry & Co <email@superdry-plc.com>
Sent with
Mailgun
Discount codeCountdownProduct grid
All sale / discount email examples

Breakdown

Main button
“SHOP ALL SHIRTS”
Calls to action
3 buttons, 47 links
Length
148 words · Under a minute
Images
20
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
utopia, neue-haas-grotesk-display, neue-haas-grotesk-text
Dark mode
Custom dark styles

Colors

  • #063a5a
  • #fefefe
  • #808080
  • #000000
  • #e8e8e8
Blue emailsLight emails

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Day 14 after signup·Part of a sequence

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