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Email examplesBrandsSuperdrySeasonal campaign

Superdry seasonal jacket campaign

Promotes Superdry jackets and other seasonal clothing through category links and collection-focused shopping calls to action. It also includes preference controls and shopping service details.

Superdry

Day 15 after signup

Jacket Weather? Say No More

A fresh take on everyday layering

Why it works

  • Lead with a timely seasonal need to make the featured product category immediately relevant.
  • Offer several clear category-specific shopping paths, then follow with preference controls and practical service details.

How it is built

  1. Category navigation
  2. Jacket shopping links
  3. Seasonal collection feature
  4. Broader apparel links
  5. Preference controls
  6. Shopping service benefits
  7. Company and unsubscribe details
Email copy

Jackets SWEATS Polos WOMENSWEAR Shop puffer jackets Shop Military Jackets Shop Harrington Jackets Shop the Aviator Explore The Collections Uncover our curated edits and seasonal styles. Shop Jackets Shop Hoodies & Sweatshirts shop knitwear SHOP SHIRTS SHOP TOPS Shop T-shirts Update Your Preferences Emails not quite right? Save your preferences below and we'll tailor them to better suit you. Tell us what you're interested in. MENSWEAR WOMENSWEAR Free Returns To Store Free Click & Collect* Checkout Faster Gift Cards Superdry.com is a site operated by Supergroup Internet Limited Registered in England and Wales under number 07139044. Registered office: Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. VAT Registration No. GB974823775 Online Version Privacy Policy Get Help Unsubscribe

Brand
Superdry
Industry
Other · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 15 after signup
Sent at
Sun, 7:47 AM UTC
From
Superdry & Co <email@superdry-plc.com>
Sent with
Mailgun
All seasonal campaign email examples

Breakdown

Main button
“Shop puffer jackets”
Calls to action
6 buttons, 63 links
Length
116 words · Under a minute
Images
33, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
utopia, neue-haas-grotesk-display, neue-haas-grotesk-text
Dark mode
Custom dark styles

Colors

  • #e4bcae
  • #fefefe
  • #000000
  • #d3d6de
  • #e8e8e8
Orange emailsLight emails

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