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Email examplesBrandsSuperdrySeasonal campaign

Superdry cold-weather collection email

Superdry highlights jackets and other cold-weather styles, directing readers to shop specific categories and seasonal collections. It also invites subscribers to update their preferences.

Superdry

Day 29 after signup

Puffer Jackets, Wool Coats & More

Discover your cold-weather essentials

Why it works

  • Lead with a timely product need, then make it easy to browse the most relevant categories directly.
  • Follow the main selection with broader collection links so readers can explore beyond the featured styles.

How it is built

  1. Category navigation
  2. Jacket shopping links
  3. Seasonal collection introduction
  4. Additional category links
  5. Preference controls and footer
Email copy

Jackets SWEATS Polos WOMENSWEAR Shop puffer jackets Shop Wool Coats Shop Harrington Jackets Shop the Aviator Explore The Collections Uncover our curated edits and seasonal styles. Shop Jackets Shop Hoodies & Sweatshirts shop knitwear SHOP SHIRTS SHOP TOPS Shop T-shirts Update Your Preferences Emails not quite right? Save your preferences below and we'll tailor them to better suit you. Tell us what you're interested in. MENSWEAR WOMENSWEAR Free Returns To Store Free Click & Collect* Checkout Faster Gift Cards Superdry.com is a site operated by Supergroup Internet Limited Registered in England and Wales under number 07139044. Registered office: Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. VAT Registration No. GB974823775 Online Version Privacy Policy Get Help Unsubscribe

Brand
Superdry
Industry
Other · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 29 after signup
Sent at
Sun, 8:54 AM UTC
From
Superdry & Co <email@superdry-plc.com>
Sent with
Mailgun
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Shop puffer jackets”
Calls to action
6 buttons, 59 links
Length
116 words · Under a minute
Images
29
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
utopia, neue-haas-grotesk-display, neue-haas-grotesk-text
Dark mode
Custom dark styles

Colors

  • #fefefe
  • #000000
  • #c8d3d7
  • #e8e8e8
  • #eae2c6
Light emails

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