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Email examplesBrandsSuperdrySeasonal campaign

Superdry seasonal collection email

Showcases Superdry’s seasonal clothing edits for cooler days, with links to shop new arrivals and browse individual product categories. It also invites subscribers to update their preferences.

Superdry

Day 13 after signup

New Season Classics For Cooler Days

Refined essentials for effortless dressing

Why it works

  • Lead with a seasonal hook that gives the assortment a clear reason to browse.
  • Organize shopping links by product category so readers can move quickly to what interests them.
  • Place preference controls after the merchandising content as a low-friction way to tailor future emails.

How it is built

  1. Seasonal category links
  2. New arrivals CTA
  3. Collection introduction
  4. Category shopping links
  5. Preference and footer links
Email copy

Jackets SWEATS Polos WOMENSWEAR Shop New In Explore The Collections Uncover our curated edits and seasonal styles. Shop Jackets Shop Hoodies & Sweatshirts shop knitwear SHOP SHIRTS SHOP TOPS Shop T-shirts Update Your Preferences Emails not quite right? Save your preferences below and we'll tailor them to better suit you. Tell us what you're interested in. MENSWEAR WOMENSWEAR Free Returns To Store Free Click & Collect* Checkout Faster Gift Cards Superdry.com is a site operated by Supergroup Internet Limited Registered in England and Wales under number 07139044. Registered office: Unit 60, The Runnings, Cheltenham, Gloucestershire GL51 9NW. VAT Registration No. GB974823775 Online Version Privacy Policy Get Help Unsubscribe

Brand
Superdry
Industry
Other · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 13 after signup
Sent at
Fri, 6:53 PM UTC
From
Superdry & Co <email@superdry-plc.com>
Sent with
Mailgun
All seasonal campaign email examples

Breakdown

Main button
“Shop New In”
Calls to action
3 buttons, 46 links
Length
107 words · Under a minute
Images
19
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
utopia, neue-haas-grotesk-display, neue-haas-grotesk-text
Dark mode
Custom dark styles

Colors

  • #fefefe
  • #000000
  • #4c4f3b
  • #e8e8e8
Light emails

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