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Email examplesBrandsBuild-A-Bear Workshop

Build-A-Bear Workshop email examples

Toys and plush·buildabear.com
Emails
9
Sequence
1
Typical send day
Day 13
Subject length
36 characters

All Build-A-Bear Workshop emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 8
Day 10

Sequence · 2 emails over 10 days

Build-A-Bear Workshop onboarding

Clone

NEW Cherry and Berry from Lloromannic™!

Build-A-Bear WorkshopProduct launch
Remix

Introducing Mellow Moodies™

Build-A-Bear WorkshopProduct launch
Remix

Say Hello to What’s New 🧸

Build-A-Bear WorkshopProduct launch
Remix

Make a Pair of Chococats™!

Build-A-Bear WorkshopProduct launch
Remix

Happy Howl-oween from Mystical Werewolf!

Build-A-Bear WorkshopSeasonal campaign
Remix

Gift, Experience, Collect! It's All Here at Build-a-Bear Workshop!

Build-A-Bear WorkshopOther
Remix

Our Advent Calendar Is a Family Tradition

Build-A-Bear WorkshopSeasonal campaign
Remix

Build-A-Bear Workshop email marketing facts

How often, when and how Build-A-Bear Workshop emails its subscribers, measured from every email we received.

Emails captured
9 emails
Received
Oct 4, 2026 to Oct 12, 2026
Automated sequences
1
First 30 days
9 emails
Sending frequency
about 7.1 emails a week
Busiest send day
Sunday (33%)
Typical send time
Around 12 PM UTC
Subject line length
36 characters (median)
Emoji in subject lines
44%
Preview text set
100%

The first 30 days after signup

Every email Build-A-Bear Workshop sent in its first month, grouped by the day it arrived.

  1. Day 8

    First email

    • High Paw! We're So Happy You're HereOnboardingOnboarding
  2. Day 10

    2 days later

    • NEW Cherry and Berry from Lloromannic™!Product launchProduct launch
    • High Paw! We're So Happy You're HereWelcomeWelcome
  3. Day 12

    2 days later

    • Introducing Mellow Moodies™Product launchProduct launch
  4. Day 13

    • Say Hello to What’s New 🧸Product launchProduct launch
  5. Day 14

    • Make a Pair of Chococats™!Product launchProduct launch
  6. Day 15

    • Happy Howl-oween from Mystical Werewolf!Seasonal campaignSeasonal campaign
    • Gift, Experience, Collect! It's All Here at Build-a-Bear Workshop!OtherOther
  7. Day 16

    • Our Advent Calendar Is a Family TraditionSeasonal campaignSeasonal campaign

Build-A-Bear Workshop's email subject lines

Every subject line and preview text, in the order they arrived.

  1. High Paw! We're So Happy You're HereLet's Make Some FunOnboarding·Oct 4, 2026
  2. NEW Cherry and Berry from Lloromannic™!Available for the First Time Only at Build-A-Bear!Product launch·Oct 6, 2026
  3. High Paw! We're So Happy You're HereLet's Make Some FunWelcome·Oct 6, 2026
  4. Introducing Mellow Moodies™Make Your Own Mellow Moodie in Stores or OnlineProduct launch·Oct 8, 2026
  5. Say Hello to What’s New 🧸Your Next Favorite is HereProduct launch·Oct 9, 2026
  6. Make a Pair of Chococats™!Chococat™ Now in GIANT and Regular Sizes!Product launch·Oct 10, 2026
  7. Happy Howl-oween from Mystical Werewolf!Celebrate Halloween with the Spooky Stuff You LoveSeasonal campaign·Oct 11, 2026
  8. Gift, Experience, Collect! It's All Here at Build-a-Bear Workshop!Start Your New Adventure Today!Other·Oct 11, 2026
  9. Our Advent Calendar Is a Family TraditionIncludes 25 Individual Pieces & a Birth Certificate!Seasonal campaign·Oct 12, 2026

Build-A-Bear Workshop's email strategy at a glance

We captured 9 emails from Build-A-Bear Workshop after signing up, mostly product launch, seasonal campaign and onboarding emails. They form 1 automated sequence you can follow day by day.

Its typical email arrived 13 days after signup, its designs lean blue and pink and 56% of its emails use product grid.

Its subject lines run about 36 characters.

Brand colors in its emails

  • #ffffff
  • #0056a2
  • #4483bb
  • #f30f4c
  • #004296
  • #444444

Send emails like Build-A-Bear Workshop's, for your brand

Clone Build-A-Bear Workshop's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Build-A-Bear Workshop's emails have in common

Styles

Product grid56%Free shipping11%Social proof11%

Colors

Blue100%Pink56%

Compare these emails across brands

  • Product launch email examples217
  • Seasonal campaign email examples185
  • Onboarding email examples793
  • Welcome email examples477

Other brands

  • The Information139 emails
  • Humble Bundle69 emails
  • Aéropostale41 emails
  • DermStore35 emails
  • Kay Jewelers30 emails
  • Craftsy29 emails
  • Express29 emails
  • Adore Me28 emails

Frequently asked questions

How many emails does Build-A-Bear Workshop send after signup?

We captured 9 emails from Build-A-Bear Workshop across 1 sequence.

Does Build-A-Bear Workshop send a welcome email?

Yes. Build-A-Bear Workshop sent a welcome email. Open it above to see the subject line, preview text and full design.

How often does Build-A-Bear Workshop send emails?

Build-A-Bear Workshop sent about 7.1 emails a week over the time we were subscribed.

When does Build-A-Bear Workshop send its emails?

33% of Build-A-Bear Workshop's emails arrived on a Sunday, its busiest day, and the typical email arrived around 12 PM UTC.

What kind of emails does Build-A-Bear Workshop send?

Of the emails we captured: 67% promotional and 22% lifecycle.