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Email examplesBrandsBuild-A-Bear WorkshopProduct launch

Build-A-Bear Workshop new plush launch email

Announces new Cherry and Berry plush available exclusively at Build-A-Bear. The email also highlights popular products and a free-shipping offer.

Build-A-Bear Workshop

Day 10 after signup

NEW Cherry and Berry from Lloromannic™!

Available for the First Time Only at Build-A-Bear!

Why it works

  • Lead with the new exclusive product so the launch is immediately clear.
  • Follow the announcement with a shoppable product selection to give readers other options.
  • Keep the shipping offer and its conditions together so the incentive is easy to understand.

How it is built

  1. Exclusive launch headline
  2. Shipping offer
  3. Popular product grid
  4. Social sharing prompt
  5. Offer terms and footer
Email copy

FREE Shipping on Orders of $20 or More! SHOP NOW Most Loved Stuff This Week Sanrio® Starry Sky Hello Kitty® Plush SHOP NOW Sanrio® Berry Plush SHOP NOW Fresno Nightcrawler Posable Plush SHOP NOW Sanrio® Spooky Webs Cinnamoroll™ Plush SHOP NOW SHARE YOUR MEMORIES! #BUILDABEAR *Order by 11:59 p.m. CST on October 6, 2026, for free economy shipping on qualifying orders of $20 or more. Discount automatically applied at checkout. Offer valid for U.S. addresses only. Cannot be combined with any other offer. Excludes purchase of giant furry friends, gift cards, e-gift cards, bonus gift cards and charitable donations. Valid online only at buildabear.com. Prices are in US dollars unless otherwise noted. *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe

Brand
Build-A-Bear Workshop
Industry
Other · Toys and plush
Type
Promotional
Email
Product launch
Sent
Day 10 after signup
Sent at
Tue, 12:07 PM UTC
From
Build-A-Bear Workshop <buildabear@ebuildabear.com>
Free shippingProduct gridSocial proof
All product launch email examples

Breakdown

Calls to action
0 buttons, 31 links
Length
164 words · Under a minute
Images
15, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, Sofia Pro
Dark mode
No custom styles

Colors

  • #4483bb
  • #ffffff
  • #f30f4c
  • #0056a2
  • #f8971d
Blue emailsPink emailsLight emails

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