Build-A-Bear Workshop
Day 15 after signup
Happy Howl-oween from Mystical Werewolf!
Celebrate Halloween with the Spooky Stuff You Love
Why it works
- Tie the seasonal theme to products readers can browse right away.
- Use a compact product grid so several options are easy to scan.
- Place a simple social-sharing prompt after the shopping content to offer another way to engage.
How it is built
- Loyalty program CTA
- Product category heading
- Plush product grid
- Social sharing prompt
- Fine print and footer
Email copy
Start Earning Points! Shop By Product Sanrio® Starry Sky Hello Kitty® Plush SHOP NOW Sanrio® Cherry Plush SHOP NOW Timeless Teddy Bear SHOP NOW Fresno Nightcrawler Posable Plush SHOP NOW SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe