Build-A-Bear Workshop
Day 27 after signup
Just Chillin’ – It’s Our NEW Chinchilla!
Available in Regular and Mini Beans® Sizes
Why it works
- A playful subject line gives the new product a memorable hook and quickly signals what is being introduced.
- Pairing the launch with a product grid gives readers other items to browse without distracting from the featured release.
- Keep offer restrictions and availability details in the footer so promotional terms are accessible but separate from the main message.
How it is built
- New plush announcement
- Loyalty program CTA
- Sale promotion
- Featured product grid
- Social sharing prompt
- Offer terms and footer
Email copy
Start Earning Points! Up to 50% OFF in Our BEARLY Any Left Sale! SHOP NOW Shop By Product Happy Hugs Teddy Bear SHOP NOW Sanrio® Starry Sky Hello Kitty® Plush SHOP NOW Batty Kitty Stuffed Animal SHOP NOW Sanrio® Cherry Plush SHOP NOW SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Bearly Any Left Sale valid online only at buildabear.com through 11:59 p.m. CST on October 26, 2026. Prices as marked. Cannot be combined with any other offer. Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe