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Email examplesBrandsBuild-A-Bear WorkshopProduct launch

Build-A-Bear Workshop Mellow Moodies launch email

Introduces Mellow Moodies and invites readers to make their own in stores or online.

Build-A-Bear Workshop

Day 12 after signup

Introducing Mellow Moodies™

Make Your Own Mellow Moodie in Stores or Online

Why it works

  • Name the new product clearly so readers immediately understand what the announcement is about.
  • Pair the launch with a simple next step and specify where readers can take it.

How it is built

  1. Product introduction
  2. Make-your-own invitation
  3. Store and online availability
  4. Legal footer
Email copy

SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe

Brand
Build-A-Bear Workshop
Industry
Other · Toys and plush
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 12:07 PM UTC
From
Build-A-Bear Workshop <buildabear@ebuildabear.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 22 links
Length
52 words · Under a minute
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Arial, Sofia Pro
Dark mode
No custom styles

Colors

  • #4483bb
  • #ffffff
  • #0056a2
Blue emailsLight emails

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