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Email examplesBrandsBuild-A-Bear WorkshopSeasonal campaign

Build-A-Bear seasonal product email

A seasonal-themed campaign showcases popular plush toys and invites readers to shop each product. It also encourages customers to share their Build-A-Bear memories.

Build-A-Bear Workshop

Day 22 after signup

He’s a Mean One 💚

Direct from Who-ville: It’s the Grinch!

Why it works

  • A themed subject and preview create a seasonal hook before the product showcase begins.
  • Individual shop buttons make each featured item easy to browse, while a brief social prompt adds a community-focused close.

How it is built

  1. Seasonal subject
  2. Popular products headline
  3. Plush product grid
  4. Social sharing prompt
  5. Purchase terms and footer
Email copy

Most Loved Stuff This Week Sanrio® Spooky Webs Cinnamoroll™ Plush SHOP NOW Sanrio® Starry Sky Hello Kitty® Plush SHOP NOW Happy Hugs Teddy Bear SHOP NOW Fresno Nightcrawler Posable Plush SHOP NOW SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe

Brand
Build-A-Bear Workshop
Industry
Other · Toys and plush
Type
Promotional
Email
Seasonal campaign
Sent
Day 22 after signup
Sent at
Sun, 12:21 PM UTC
From
Build-A-Bear Workshop <buildabear@ebuildabear.com>
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 34 links
Length
84 words · Under a minute
Images
19, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, Sofia Pro
Dark mode
No custom styles

Colors

  • #f30f4c
  • #ffffff
  • #4483bb
  • #0056a2
Blue emailsPink emailsLight emails

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