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Email examplesBrandsBuild-A-Bear WorkshopProduct launch

Build-A-Bear Chococat plush launch email

Promotes Chococat plush in giant and regular sizes, alongside a selection of popular plush toys with links to shop.

Build-A-Bear Workshop

Day 14 after signup

Make a Pair of Chococats™!

Chococat™ Now in GIANT and Regular Sizes!

Why it works

  • The playful subject frames the new plush as something to pair, making the launch feel approachable.
  • Showing several popular products alongside the featured release gives readers alternatives to browse.
  • Place a clear shop link with each product so readers can act on the item that interests them.

How it is built

  1. Popular picks headline
  2. Plush product grid
  3. Individual shop links
  4. Legal and contact footer
Email copy

Most Loved Stuff This Week Sanrio® Spooky Webs Cinnamoroll™ Plush SHOP NOW Happy Hugs Teddy Bear SHOP NOW Sanrio® Starry Sky Hello Kitty® Plush SHOP NOW Timeless Teddy Bear SHOP NOW SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe

Brand
Build-A-Bear Workshop
Industry
Other · Toys and plush
Type
Promotional
Email
Product launch
Sent
Day 14 after signup
Sent at
Sat, 12:06 PM UTC
From
Build-A-Bear Workshop <buildabear@ebuildabear.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 30 links
Length
83 words · Under a minute
Images
15, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, Sofia Pro
Dark mode
No custom styles

Colors

  • #f30f4c
  • #ffffff
  • #4483bb
  • #0056a2
Blue emailsPink emailsLight emails

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