Build-A-Bear Workshop
Day 20 after signup
They’re Here! Introducing Mellow Moodies™
Huck, Mateo and Willow: Meet the Mellow Moodies™
Why it works
- Give a new collection a clear, memorable name so the launch is easy to recognize.
- Use a preview line to add concrete character names and make the announcement feel specific.
- Place sharing and availability details alongside the launch information so readers know how to engage and what conditions apply.
How it is built
- Product launch headline
- New character introduction
- Memory-sharing prompt
- Availability disclaimer
- Contact and unsubscribe footer
Email copy
SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe