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Email examplesBrandsBuild-A-Bear WorkshopSeasonal campaign

Build-A-Bear seasonal product email

Promotes an Advent calendar described as a family tradition, with 25 individual pieces and a birth certificate. The email also showcases several plush toys and invites readers to shop.

Build-A-Bear Workshop

Day 16 after signup

Our Advent Calendar Is a Family Tradition

Includes 25 Individual Pieces & a Birth Certificate!

Why it works

  • Frame a seasonal product around a familiar tradition to give the promotion an emotional angle.
  • Follow the featured offer with a scannable product grid so readers can explore related items.
  • Keep shopping prompts close to the products and place availability details in the footer.

How it is built

  1. Rewards call to action
  2. Product category heading
  3. Plush product grid
  4. Social sharing prompt
  5. Terms and brand footer
Email copy

Start Earning Points! Shop By Product Sanrio® Spooky Webs Cinnamoroll™ Plush SHOP NOW Timeless Teddy Bear SHOP NOW Sanrio® Cherry Plush SHOP NOW Happy Hugs Teddy Bear SHOP NOW SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe

Brand
Build-A-Bear Workshop
Industry
Other · Toys and plush
Type
Promotional
Email
Seasonal campaign
Sent
Day 16 after signup
Sent at
Mon, 12:09 PM UTC
From
Build-A-Bear Workshop <buildabear@ebuildabear.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“Start Earning Points!”
Calls to action
1 button, 34 links
Length
81 words · Under a minute
Images
17, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Sofia Pro
Dark mode
No custom styles

Colors

  • #f30f4c
  • #ffffff
  • #4483bb
  • #0056a2
  • #ee365d
Blue emailsPink emailsLight emails

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