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Email examplesBrandsBuild-A-Bear WorkshopSeasonal campaign

Build-A-Bear Halloween collection email

Showcases Halloween-themed stuffed animals and gift sets with individual shopping calls to action. It closes with a social-sharing prompt and offer details.

Build-A-Bear Workshop

Day 25 after signup

Lloromannic™ Only at Build-A-Bear This Halloween!

NEW Hello Kitty® and Friends Halloween Collection!

Why it works

  • Tie the headline to the season so readers immediately understand the theme of the campaign.
  • Give each featured product its own shopping call to action to make browsing straightforward.
  • End with a social-sharing prompt, then keep availability and purchase details in the fine print.

How it is built

  1. Seasonal headline
  2. Halloween product grid
  3. Social sharing prompt
  4. Offer details and footer
Email copy

Pick Your Halloween Treat Enchanting Kitty Stuffed Animal SHOP NOW Mystical Werewolf Stuffed Animal SHOP NOW Smiley Monkey Stuffed Animal Skeleton Gift Set SHOP NOW Mystical Werewolf Stuffed Animal Halloween Hoodie Gift Set SHOP NOW SHARE YOUR MEMORIES! #BUILDABEAR *Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Offers valid only at Build-A-Bear Workshop® stores in the United States. Prices are in US dollars unless otherwise noted. Contact Us Copyright @ 2026 Build-A-Bear Workshop, Inc. 415 South 18th Street Saint Louis, MO 63103 Unsubscribe

Brand
Build-A-Bear Workshop
Industry
Other · Toys and plush
Type
Promotional
Email
Seasonal campaign
Sent
Day 25 after signup
Sent at
Wed, 12:06 PM UTC
From
Build-A-Bear Workshop <buildabear@ebuildabear.com>
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 34 links
Length
87 words · Under a minute
Images
19, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, Sofia Pro
Dark mode
No custom styles

Colors

  • #f30f4c
  • #ffffff
  • #4483bb
  • #0056a2
Blue emailsPink emailsLight emails

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