Day 0
Day 0
Day 2
+2 more
Sequence · 5 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 5 days
+1 near-identical email
How often, when and how Buffy emails its subscribers, measured from every email we received.
Every email Buffy sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 5
Day 7
2 days later
Day 8
Day 10
2 days later
Day 11
Day 13
2 days later
Day 15
2 days later
Day 17
2 days later
Day 19
2 days later
Day 21
2 days later
Every subject line and preview text, in the order they arrived.
We captured 16 emails from Buffy after signing up, mostly seasonal campaign, welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
19% of its emails arrived on the day we signed up, it sends with mostly Klaviyo, and also SendGrid, its designs lean red and blue and 69% of its emails use social proof.
Its subject lines run about 41 characters, and 13% are questions.