Buffy
Day 11 after signup
The comforter that won 3 years in a row is 25% off.
Good Housekeeping’s #1 Best Overall Comforter, 3 years straight. Now 25% off for Black Friday.
Why it works
- Lead with recognizable awards to give shoppers a clear reason to consider the featured product.
- Show the main offer alongside concrete product savings, then repeat the sale near the final call to action.
- Use a featured product followed by complementary recommendations to make the campaign easy to scan.
How it is built
- Shipping and returns benefits
- Awards and sale headline
- Featured comforter details
- Additional award-winning products
Email copy
Free shipping · Free 50-night returns IN THE PRESS THE EDITORS HAVE SPOKEN Award Season 2026 BLACK FRIDAY SALE 25% off sitewide OUR DEEPEST OF THE YEAR THE CLOUD COMFORTER 3 AWARDS #1 Best Overall Comforter 3 YEARS STRAIGHT · 2024 – 2026 Best Fluffy The Best Comforters Best Cooling The Best Comforters SAVE $50+ ON A QUEEN Fluffiest and coolest, according to the editors. Hard to do both. Shop the Cloud Comforter→ ALSO WINNING Pillows and comforters, too. Best Value Body Pillow of 2026 THE WIGGLE PILLOW SAVE $40 WITH A COVER Shop now → Best Orthopedic Pillow THE CLOUD PILLOW SAVE $10+ Shop now → Best Down-Alternative Cooling Comforter THE BREEZE COMFORTER SAVE $50+ ON A QUEEN Shop now → BLACK FRIDAY SALE 25% off SITEWIDE Our deepest discount of the year. It won’t get deeper than this. Shop award winners→ Instagram Facebook Manage preferences Unsubscribe Buffy Inc · 120 Walker St 3rd FL NEW YORK, NY 10013